It’s tough demanding somebody to do something you are not doing yourself in the first place.
Try ask your kids to spend less time in front of the screen when that’s all you do as soon as you have a moment of free time. You can play the “I’m-the-adult” card for a while, and yet in the long run your request loses significance.
The same thing is valid in organizations. You might ask your team to be innovative and come up with new ideas, and you can still hide behind the urgency and contingency of the moment to always opt for the safe path. Yet eventually you’ll lose the commitment and they’ll bring their creativity elsewhere.
It’s as easy as that.