Side effects

At some point, we need to start asking ourselves what type of effect our work has on the world.

We can’t continue to celebrate a new way to keep customers glued to the screen, a new technology that allows whoever to spread a message with the face and voice of a celebrity, a new creative ad from a company who is indirectly promoting obesity, a tweak in the algorithm that dumbs down your social media timeline.

Perhaps these are innovation, perhaps they are groundbreaking in their fields, perhaps there’s creativity and execution to be rewarded in these and other pieces of modern work. And perhaps, the very same thing could be used for good.

Yet, we should worry about how things are received and interpreted by the public, how the things we have helped developing and bringing to life are impacting millions of individuals, whether that is intended or not. We need to factor in side effects when talking about the work we want to do, otherwise our story is but a chapter featured in a book that others will complete.

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