Gary Vaynerchuck often repeats that as a marketer, the only thing he cares about is where the attention of the people is.
This is something I very much respect. Marketers should not be in a personal relationship with any platform, tool, channel. They should care about finding ways to establish a connection with their audience. What Gary Vee says is particularly important in a World in which many marketers still think that they _NEED_ a Facebook page, an Instagram account or a Pinterest strategy.
But I am struggling more and more to distinguish my identity as a marketer and my identity as a (decent) human being.
So, what happens if the attention of the people is on a channel that is increasingly damaging shares of the population and of society?
It is not my intention to be paternalistic nor bigot in approaching such dilemma. I just want us to consider when we should start caring about the fact that our marketing money is feeding unhealthy behaviour, toxic and dangerous ecosystems or openly wrong actions.
I have no answers, unfortunately. Yet these are questions of growing importance for me.
Should we care? Probably yes.
Is there a way to be relevant marketing-wise if we remove the most popular tools a marketer has in this age and time? That deserves a lot more consideration, and I hope this blog will help me elaborate in that direction.