Others do not owe it to you to treat you in a certain way because of your status or position.
Your wife will not treat you with love and care simply because you are a husband. Your kids will not look up to you in admiration all their life simply because you are a parent. Your employees will not seek guidance and listen to your advises simply because you are the boss. Your customers will not look forward to your next product or service simply because you are a multi-billion dollars organisation that can lobby their way through disliked laws and taxes.
It is important to remember two things.
First, treat others the way you’d like others to treat you. Be loving and caring with your wife, give time and attention to your kids, listen to your employees and empower them to take responsibilities, pay your fair share and give back to the community your customers belong to. That is a great first step. It belongs to you, and you don’t have to wait for nobody to give you permission to act that way.
Second, reward the behaviour you seek from others. A simple “thank you” can go a long way in many circumstances. Yet, as it will wear out soon enough, be ready to double down on rewarding in the long term. This requires that you know the people around you, and if you have been good with the first step, it will come easier and more natural.