Give yourself a reason

What is the reason you give yourself to continue doing what you’re doing?

If it’s to make things better, to support, to spread an important message, to grow and make others grow, to change toxic habits, to repair something that is worth it. That is fantastic, and you are lucky.

If it’s to feed a habit, to continue a routine, to leverage information that no one else has, to make yourself indispensable, to add layers of complexity and titles to your business card, to keep your mind busy so that you do not have to face bigger, more painful questions, to share your opinion on things you don’t know even when not asked.

Then it is time to find new reasons.

What you need

You don’t need another article that tells you how to get what you want to get, no other “how-to” or “five steps” guides to determine what you are going to do today.

All you need is a starting point and a destination.

In between is the journey.

Let it be your own story.

Tension breaks down

You are never the best judge of your own work. You cannot be.

Sometimes it is because of sunk costs, other times because of laziness, more often than not simply because your perspective is narrow, as it takes an incredible effort to see the world as others might. And so, we are often in tension between judging our work too harshly or too softly. Either way, it is never an appropriate measure for how we are doing.

This is valid also for groups. Going beyond the boundaries of what is known, liked, achieved is extremely difficult. Sometimes, we can mitigate this with diversity, and we should certainly try. But in the long term, a group will always appreciate their work with some degree of distortion.

Of course, this should not stop us from doing the work. Actually, it is an additional reason to put our work out there as soon as we deem it good enough. To see if there’s a fit, if it resonates, if it works, if it can spread. And if the answer is no, go back and repeat.

What we should never do, on the other hand, is protect the work from others, from feedback, from criticism, from admiration. We should not become executors that see a delivery (or a missed one) as the final stage. What we should never do is give that tension too much power, because eventually tension breaks down. You might be too far, too lost, too blind by that time to get back on track.

Double reminder

News, magazines, social media, broadcasters, experts, webzines, blogs, radios.

They are all out there fighting for our attention. And of course they exaggerate the things they say and they write.

Here’s a double reminder, particularly useful in these days of overexposure and quick bursts of fear.

As consumers, we can decide what to dedicate our attention to. It’s often not easy, but we can concentrate on the job we are here to make and cut out all the rest. No matter how dramatic, alarming, important the news of the moment is framed to be.

As content creators, we have a choice to make between trying to shout louder and use a softer tone of voice. If we decide for the latter, it will be tougher at times. But when we go for the former, the message we want to share will simply fade in the overwhelmingly buzzing noise that jams our audience’s ears at all times.

When feeling down

When you are having a tough period, double down on your practices.

Whether it’s meditation, writing, running, working, helping, or any other. Being consistent with what makes you feel good, with what gives you a sense of accomplishment, is even more important when there’s something that deeply troubles or bothers you.

And by the way, the best moment to start a practice is today.