Tag: writing

Far from perfect

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We are not in search of perfection, and yet we demand ourselves to produce perfection.

The expectations we put on our work are often way higher than those our audience has. This happens in part because we often idealize our audience – and here’s a reminder of how important it is to truly get to know those you are serving. But it also happens because perfect gives us a reason to not deliver, to postpone, to keep thinking and refining.

Accepting far from perfect is not a way to excuse our poor job, rather it is the only possible route to shipping.

Real challenges

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The fourth blog post.

The second month in an important project.

The tenth episode of your podcast.

The sixth year in your wedding.

The eleventh year of being a parent.

The fifth exam at the university.

The twentieth cover letter you customise.

The third year in your job.

That’s where the real challenge lies.

Getting started takes mindset and effort, but the adrenaline of “new” might make up for a lack in both. It’s when you have to keep going with no cheers at every turn that things get tough.

Content frenzy

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In the content frenzy of these pandemic days, there are few exceptions that stand out.

What the people at Velocity Partners (B2B marketing agency) did in their last newsletter struck me. Here is why.

  1. It is possible to use a widely overplayed concept (Working From Home) and one of the most frequently felt feelings nowadays (worry) and mix them together with a funny and relieving result.
  2. The content shared (as well as the tone used) denotes a crystal clear understanding of their audience, of their current pain points, of what they want to read right now, in this present situation.
  3. It is possible to call for a donation to a charity without going out of brand (the charity chosen is focused, specific, unknown to the masses) and without sounding cheesy or promotional.

Habit

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What habits do you know you would stick to no matter what?

Developing habits takes time and dedication, and yet once the habit becomes such, it’s the most solid thing to fall back upon in times of need.

It is worth the effort.

Reliable narrator

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Most of our time is spent thinking about what was, what could have been, what will be.

As our days go by, we are rarely in the moment. Doing. Feeling. Breathing. This increases our sense of dissatisfaction and incompleteness. Bit after bit, we grow more unhappy.

Meditation is not a practice to become better or more satisfied. It is a training in the habit of being here and now, of appreciating what is going on around us and within us, of being in charge of our attention and focus.

It’s the only way to be reliable narrators of our own story.