Stand out

The faster way for you to build a story is to record what you do.

Do it daily and consistently, and after a while, as you look back, you will find threads that already are the seed of a narrative. Put them together, water them, double down on recording, and you have everything you need to stand out from the masses.

Again.

The best time to start doing this was yesterday. The second best time is today.

A part of the story

It would be liberating if we would all spend less time trying to convince others and more time trying to reach out to those we have an affinity with, and then expand from there.

Growth is rarely forced upon. Telling without listening will cover only a small part of the story.

Tired

As a general rule, writing less rather than more is a wise decision.

And when you are tired, writing less rather than more should be an imperative. When you are tired, ideas gets fuzzy, reasoning falters, words get mixed up. Adding another sentence, another paragraph, another page will not make your argument stronger.

Of course, it is also possible to not write at all. Go get some rest, and get back to what seems the most urgent matter of the moment when it does not seem as urgent anymore (a night of sleep has this power).

Businesses would benefit immensely from this practice.

Unsubscribe

Unsubscribing from your list should be simple: click a link, unsubscribed.

But if you really decide, for reasons that are probably not really good, to make it difficult for subscribers to unsubscribe, do you have a plan to use the additional information you are requesting? Are you going to extract insights from the answers you get? Is there a way for you to turn those into actions that will, for example, decrease the number of unsubscribes over time?

My guess is, the answer is no.

And so, why bother? Why adding additional steps to a simple process? Why leaving a bad taste in your subscribers’ mouth in the very moment they are signalling they are getting tired of you?

Nobody ever loved something more because they found it difficult to leave it.

Easy

Just because something is easy, it does not mean it should not matter.

Easy has a tendency to go unnoticed, to not be motivating enough, to be left out of curricula, cover letters and history, to be frowned upon, to be looked at with skepticism, to be considered as something anyone can do, to be the last task on the list, to be left behind.

The truth is, regardless of how easy something is, it still needs to get done.

And doing does matter. Always.