Tag: writing

Not confident, not fearless

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Three things that will not make you nervous, that will not scare you, that will not make you lose your sleep, that will not make you cry when you are rejected.

  1. Things you don’t care about.
  2. Things that are boring for you.
  3. Things that have nothing to do with your purpose.

The point is that when are onto something that matters, you will feel anxiety and fear. That’s a sign of the stakes you are putting on that thing. What’s important is acknowledging the feelings, accepting where they come from, and finding ways to cope with them so that you can function and progress.

It’s never been about feeling confident and fearless. That’s a lie for Hollywood movies.

Giving away value

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Should you use social media to give away value or to drive traffic to one of your properties?

Marketers are so resistant to the idea of using social media to establish brand and reputation (i.e., give away value, with no direct measurement), and therefore companies often end up with marginal distribution (social media don’t like that you drive traffic away from the platform) and engagement (people don’t like to be driven away from whatever platform they are using).

This is a fantastic thread on the matter.. by somebody who has established their brand and reputation consistently giving away value.

Easy and difficult

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Registering for an online class is easy, actually attending is difficult.

Subscribing to a newsletter is easy, actually reading it with regularity is difficult.

Downloading an eBook is easy, actually taking learnings from it is difficult.

Signing up for a free trial is easy, actually implementing the tool in your team’s routine is difficult.

Making an appointment online is easy, actually showing up is difficult.

The point is that we are more and more used to take reactive actions that actually demand a proactive change. In our behaviour, in our schedule, in our focus.

From our point of view, it’s easy to mistake this with busyness and activity. From the content provider’s point of view, it’s easy to mistake this with success.

Us and them need to remember that there is a very limited amount of resources for difficult.

The overall journey

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Are you proud of your overall journey, so far?

That is to say, if you look back at some crucial points in your timeline, do you have a narrative to bind them together in a way that makes you proud?

Forget about the latest missteps, the most recent failure, the bad period, the negative feedback, the missed goal. Keep your eyes, instead, on the overall journey.

Are you proud of it?

Streaks

Fabrizio1 Comment

Streaks will eventually end. That’s inevitable.

And when that happens, instead of focusing on the small loss, turn the attention on the big win. It will be much easier to get back on track and go for an even longer streak.