The greatest gift

If there is only one thing you are going to dedicate more time to in the future, make it be listening.

Do not rush to tell your piece, learn to sit still with your assumptions and conclusions, give others the space to come up with their own version, accept that silence is not you giving power away.

Listen. Truly listen. To understand. To help the other understand.

It is the greatest gift of all.

My people resist change

Three ways to go about change in companies.

  1. Engage with the people affected in time. Instead of going for behind-closed-doors decisions and big reveals, make everyone part of the process. You won’t lose control, and you will win a variety of perspectives and a clear view on what the major problems will be.
  2. Meet people where they are. It is way to easy to say my door is always open. So easy, in fact, that nobody will ever come to you. Make an intentional effort, instead, to check in with people where they hang out: meetings, 1-1s, chats, kitchen tables. You won’t lose power, and you will win connections, face time, and trust.
  3. Say it. Say it again. Say it once more. The saying goes, I told you I love you when we got married, I’ll let you know if anything changes. Of course, it is a joke. Then why do you do just that when it comes to change? Build a marketing campaign around change, make the message relevant, clear, inspiring, and then repeat it in every possible occasion. You won’t waste time, and you will win commitment and alignment.

And change is so much more than this. But since none of the above ever gets done, you could try starting here before complaining that your people resist change.

Overestimating

We are bad at communicating in written form.

We overestimate our capability to share meaning via a written message, and most importantly to share the underlying emotions, mainly because we fail to understand that our audience is often in a different state of mind.

Two considerations.

If you are about to send a written message, and even more so if you do that for a living (as is the case for marketers), you will increase the chances to be effective when you spend enough time understanding who you are sending to. Also, if you plan to add some color to the message (anger, sadness, sarcasm, humor), use visual cues (emoticons, GIFs, images).

If you are responsible for the internal communication of an organization, you will increase the chances for your employees to be effective by providing more training and tools that support visual communication rather than written communication.

Fair

If you look around for fairness, you will find little of it.

Different people see the world in different ways, and fair becomes a fluid concept when you change perspective.

If you look inside for fairness, on the other hand, that is something you can more easily work with. You can train it, build it, apply it, and eventually spread it around. You can make it contagious, and impact those who are close to you.

And it all starts with being fair to yourself. What can you expect of you? What will you hold yourself accountable for? How will you express this to others, how will your actions impact them, and how are you going to find out?

Before asking the world to be fair, ask that of yourself. Imagine if everyone would do that.

Rapport

Just because you say it needs to happen, doesn’t mean it will happen.

If you give somebody an urgency, you better frame it in a way that makes sense to them or to the greater cause. Important is subjective, even when you are close, even when you work in the same team, even when there is a generic agreement on high level targets.

A sure way to inspire action is to build rapport first. Trust is what makes things important for a group of people. Not because somebody says it, but because we have a common understanding and we are in this together.

Just because it will happen, doesn’t mean you have changed their minds.

Of course, if you repeat that something is important enough times, people will eventually go ahead and merely do it. And next time you will have to ask again, repeat again, exhaust them again.

A sure way to inspire change is to sustain rapport. Dedicate time to it, expand it, nurture it, heal it, prioritize it, protect it. Not because somebody wants something, but because you care.