Numbers come after stories, and stories others can relate to come after stories we can relate to.
We like to think of the world as a rational place, where people make decisions based on a set of available information. Of course, that is far from what we experience every day.
If you want to inspire action you need to remind this.
There are two things, I believe, you really to need to highlight when leading a team.
Number 1 is that the person’s well-being, in whatever format that comes, is infinitely more important than any business goal and organisational achievement.
Number 2 is that goals, especially individual goals, are not a way to get rewarded or fired, but rather a way to challenge – how do we get there – and be challenged – what do you need to get there.
The way you, as a leader, navigate setting goals and delivering on them is 99% of how your team will feel about them.
Don’t go to marketing with tasks. Go to marketing with ideas.
As marketing owns many of the communication channels of a company, marketers often find themselves swamped with (last minute) requests to push out this or that message. An upcoming webinar. The latest integration. A landing page. A logo to add somewhere. The next newsletter.
Approach marketing with ideas, instead. Ideas are broader, they give marketers the possibility to prioritise, plan, create. They stimulate ownership and foster better organization.
Marketing is not a support function.
You can’t know the effect that a negative news – a lay-off, a missed goal, a demotion, a change in responsibilities – will have on the team you are leading.
But you can, and you should, create the space for people to talk about it. Both among themselves and with management.
Going back to work as if nothing had happened is forceful.
When you ask, you are exposed. Vulnerable.
And when you get no response, or a rejection. If you are made fun of, or are belittled. That does not mean that you asked the wrong question.
It just means you asked the wrong person.
Try again.
You've got this 