Meeting others is energising.
It’s when you get to share ideas, when you get to improve your thinking, when you get to tell your stories, when you get to learn something more about you, when you get to solve difficult and interesting problems.
The last two years (and some) have been tough on this aspect.
Now is the time to recharge the social batteries and look farther.
Tell about yourself with examples.
You are not self-motivated, you have started your own solo business and grown it to 200k ARR.
You are not a team player, you have joined a team and found a way to help your peers get the recognition they deserved.
You are not a marketing professional, you have researched audiences for five companies and found the most effective way to build a connection with their audiences.
Don’t tell about labels, tell stories.
That’s how you are going to win us over.
Note: It’s just as valid for products and services.
Do unto others what you would like them do unto you.
Isn’t that THE golden rule?
Be kind to others if you want them to be kind with you.
Be honest and trustworthy with others if you want honesty and trust.
Don’t cheat on others if you don’t like to be cheated on.
But also – with a marketing twist.
Don’t put out there content you would not read yourself.
Keep your forms simple, as you like them when you are the prospect.
Don’t reach out to people after one signal, since you don’t want to book a meeting after downloading a guide.
It’s a golden rule indeed, yet one we fail to practice often.
And the main reason might be that we are inclined to believe that we are somehow special, that we are worthy of forgiveness, that we (and our product, and our services) will always get a second, and a third, and a fourth chance.
The harsh reality is that we are not.
So, do unto others what you would like them to do unto you.
If you are late and cannot find your trousers in the mess you have made of your wardrobe, most likely you will be even more late.
If your pipeline dried up and you need a few more deals to close the year, most likely you will close the year short.
If you have many employees leaving because your culture is toxic, most likely a couple of new benefits will not reverse the trend.
The point is, when shit hits the fan, it’s late to make changes. Not “too late”, because you can still organize your wardrobe before the next appointment, or start building pipeline for the next year. But still late for whatever it is you want to achieve now.
That’s why systems are so important. They support you (and others around you) when things don’t go according to plans.
And things rarely go according to plans.
When you want to do things that matter, things that change the status quo, things that make an impact, a great place to start is to own your own schedule.
Even if you are in an entry-level role, if you keep bouncing from one task that is important to your senior colleague to the next task that is important to the manager, you will never get to what is important to you.
And that, in the long term, matters more than anything else.
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