Joy comes from doing something you would do independently of the outcome.
Success – i.e., the outcome – comes from sticking with that something for long enough.
Simple, not easy.
Tag: start
Blessings
Mistakes are a blessing.
If you have the patience to acknowledge them, accept them, analyse them, and discuss them, they are the easiest and surest way to become better at what you are trying to do.
The wrong person
When you ask, you are exposed. Vulnerable.
And when you get no response, or a rejection. If you are made fun of, or are belittled. That does not mean that you asked the wrong question.
It just means you asked the wrong person.
Try again.
Tension
We live in the tension between a version of us we despise and a version of us we would like to become.
And we also live in the tension between our failures, which we see so vividly, and other people’s successes, which we fantasise a lot about.
When we get going, we often reach for the positive extreme. We are at our best and we aim to emulate those who have succeeded before. We know we can. Then we meet criticism, bad weather, rejection, difficulties of various kind, and we fall to the negative extreme. We are suddenly incapable to complete the most trivial task, unworthy of anybody’s attention, care, empathy.
Most reality, though, happens in the middle. And that’s also where we can anchor to achieve real and incremental progress.
It’s when we embrace the version of us we are today and the work we are doing today – neither bad nor good – that we get rid of the tension and we can start enjoying the journey.
No barrier
It’s easy to fall into the familiar refrain that goes: “B2B marketing is boring”.
That is just an alternative version of the hit: “We have always done it this way”.
The reality though is that most marketers don’t have the guts – sure, sometimes it is the budget, or the time, or the team, but let’s be realistic, it is mainly the guts – to try anything new.
Fortunately, some do. And some others do as well. And some others do it some more.
There is literally no barrier to B2B marketing today.
Just go experiment.
Note: the image in this blog post is from Postman‘s graphic novel, The API-first World.
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