Authenticity is a choice.
It’s a choice between trying to have it all and pursuing only what matters. Between trying to please everyone and accepting that some – most perhaps – will not like the things you do. Between cutting corners and taking the path less traveled. Between bending others’ rules and setting your own rigid rules.
Authenticity is difficult not because people don’t know how to be authentic. It is difficult because in most cases choosing authenticity is inconvenient.
The internet is full of messages that try to get someone’s attention to direct it somewhere else.
Banners that link to a landing page.
Welcome emails that link to three video tutorials.
Social media posts that refer to a comment that links to a blog article.
CTA buttons that link to a short form that links to a longer form that links to a privacy policy.
It is tiring, frustrating, and there is a huge opportunity to actually deliver the value you have to deliver right where your audience’s attention is.
When you extend beyond your domain, you stretch past your comfort zone and find things you have never met before. It’s the way you learn, and it’s also the way you collapse under the weight of everything that is new.
Your purpose is your capstone.
There are many things that are potentially interesting, many opportunities that could change the course of a life, many ways you can go about business that might make your company the new hyper-celebrated unicorn.
Yet, jumping from one to the next will do you no good.
Give one thing the needed time to grow.
You don’t care!
It just seems as if you don’t care.
When you are late in the morning, I feel like you don’t care.
When you are late in the morning, I feel frustrated, as I get to question your commitment.
The four statements all say the same thing. The way this is done, though, is extremely different. Only the last one opens the listener to what comes next.
And since we too easily tend to project our feelings on others’ behaviours – by judging the things they do under the lens of our own situation -, we need to practice how to give better feedback.
Thanks Ed Batista for the reminder.
You've got this 