Tag: social media

Money doesn’t lie

FabrizioLeave a comment

Google’s mission was to organize the world’s information and make it universally accessible and useful. Today, 81.3% of their revenue comes from advertising, which admittedly has little to do with making information universally accessible.

Source: Visual Capitalist

Facebook’s mission was to give people the power to build community and bring the world closer together. Today, 97.7% of their revenue comes from advertising, which admittedly has little to do with giving people the power to build community or bringing the world closer together.

Source: Visual Capitalist

If you don’t measure the right things, it’s very easy to end up in a very different place from the one you initially had in mind.

Giving away value

FabrizioLeave a comment

Should you use social media to give away value or to drive traffic to one of your properties?

Marketers are so resistant to the idea of using social media to establish brand and reputation (i.e., give away value, with no direct measurement), and therefore companies often end up with marginal distribution (social media don’t like that you drive traffic away from the platform) and engagement (people don’t like to be driven away from whatever platform they are using).

This is a fantastic thread on the matter.. by somebody who has established their brand and reputation consistently giving away value.

Scripts

FabrizioLeave a comment

Scripts are out there, they are easy to replicate and scale.

Script #1 – Send LinkedIn contact request faking interest in profile, then send follow up pitch upon acceptance of request.

Script #2 – Collate information you find on Google in an eBook, gate the eBook to collect email addresses, then sequence them.

Script #3 – Map what competitors have on their blog, then have a piece of content to match all topics, possibly changing the content only marginally.

There are more. The problem is that they work for about 10 minutes, then they are old, start annoying people, and you are left wondering why.

If you want to stand out, you have to do something that is not scripted.

It’s not easy.

It’s not supposed to.

Incremental

FabrizioLeave a comment

It’s difficult for any content creator to accept that people – some people, most people – don’t want to hear from them. Just as it is difficult for a founder to accept that customers – some customers, most customers – don’t want to do business with them.

It really is nothing personal. We are all overwhelmed by constant busyness, plus not everything is for everybody.

Of course, the only way to overcome this is to make what you do indispensable for 1, 10, 50, 1000, 10000 people. It’s incremental, and it starts from just a few. If you think at 1000000 from day 1, you have lost already.

Walls

FabrizioLeave a comment

We only see our side of the story.

That’s why when we go to someone with something that’s important for us, that becomes urgent.

That’s why when we read through an email we only notice the parts that confirm what we already know.

That’s why when we find new evidence we are sure that’s the one that will convince everybody.

And that’s also why we should be extremely careful when giving judgements, passing sentences, and building walls.

The target is to be convinced (of your values, your purpose, your views) and open (to other perspectives and versions) at the same time.

Can you do that?