As marketers, we have a responsibility towards our organisation and our customers. We want to establish a relationship that is meaningful and valuable for both sides, possibly one that lasts. And to do so, we often seek our audience in different channels, and eventually double down on the one(s) that proves to be better. As … Continue reading Responsibilities
It is terrifying to show the work you've done. They might not like it. It might be they think I am a fraud. What if there's a typo I have missed? I have absolutely no authority to do that. Probably better if I give it another review. I can always publish it tomorrow. Everyone is … Continue reading Safe in the drawer
When marketing is in total and complete service of sales, it is very easy to fall into traps. You get what you reward, after all. And if it is numbers you are after, you will find somebody who can sell them to you, or somebody who can induce you to believe in a new made … Continue reading If it’s numbers you want …
When you go on a first date, you are not expected to discuss the most intimate recesses of your mind, nor your most embarassing habits. At the same time, if after being married to a person for few years you would find it difficult to open up and you would refuse to discuss yours and … Continue reading Here is what we do
It is fairly easy to step out of anonimity for a moment, particularly in this world in which everybody has unlimited access to tools and channels to reach a wide variety of people. Of course, sustaining it for longer is as intense as a job. It's not by chance that nowadays bloggers, youtubers, influencers that … Continue reading Will you waste it?
When you broadcast a message, some will get it and subscribe, while others will resist it and deny it. You can either foster and engage with those who get it, or you can attempt to convince and prove wrong those who resist it. Sometimes it will look like you are doing both at the same … Continue reading Either-or
Customer service should be a function of marketing. It's an opportunity to establish a personal relationship with the customer, right in the moment when the customer wants to speak to you and is willing to provide information about their experience. Not only. If an organisation is smart enough to mine the information collected from customer … Continue reading Unrealized potential