Do unto others what you would like them do unto you.
Isn’t that THE golden rule?
Be kind to others if you want them to be kind with you.
Be honest and trustworthy with others if you want honesty and trust.
Don’t cheat on others if you don’t like to be cheated on.
But also – with a marketing twist.
Don’t put out there content you would not read yourself.
Keep your forms simple, as you like them when you are the prospect.
Don’t reach out to people after one signal, since you don’t want to book a meeting after downloading a guide.
It’s a golden rule indeed, yet one we fail to practice often.
And the main reason might be that we are inclined to believe that we are somehow special, that we are worthy of forgiveness, that we (and our product, and our services) will always get a second, and a third, and a fourth chance.
The harsh reality is that we are not.
So, do unto others what you would like them to do unto you.