Tag: sales

Toxicity

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The most interesting finding in this new research by MIT Sloan is the fact that failing to promote diversity, equity, and inclusion is considered a signal of a toxic culture.

Our analysis found that the leading elements contributing to toxic cultures include failure to promote diversity, equity, and inclusion; workers feeling disrespected; and unethical behavior.

It’a no longer just a matter of being fair to others who don’t look like us, don’t think like us, don’t see the world like us.

It’s a matter of business continuity.

Wake up.

Process

FabrizioLeave a comment

On one side, you have two colleagues, with similar competences, juggling more or less at the same time the following tasks: client booking via phone call, client support via phone call, client data collection and entry, service delivery, invoicing, and payment collection. This is a mess.

On the other side, you have two collegues, with similar competences, alternating on their tasks more or less as follows: one does client booking via phone call, client data collection and entry, invoicing, and payment collection; the other one focuses on service delivery and client support via phone call. This is a process.

We use to think of processes as the main reason for inefficiencies and disengagement, but the right process in the right place can do wonders. And the client is the one benefitting the most.

Opinions are sentiments

Fabrizio1 Comment

People can easily come up with an opinion on almost anything.

And two things are good to keep in mind.

First, opinions are opinions. They are more influenced by sentiment or feeling than reason. They are great ways to get started, but poor ways to get you across the finish line. The sooner you move from opinions to facts, the closer you will be to success.

Second, saying that you don’t have an opinion on a given topic is not a sign of weakness or dumbness. And most of all, it does not prevent you from taking action. Moving from opinions to facts is equally important when the opinions are not yours.

To market marketing

Fabrizio1 Comment

Marketers market products. And marketers also market marketing.

Some are good at the former, few even understand that the latter is just as important.

To market marketing means promoting the role of marketing internally. It means asking around what the expectations around marketing are, kicking off a dialogue, setting and reporting on the right metrics, being consistent at building a narrative that supports all of the above.

When marketers do only market products, you see marketers going around and trying to apply the same tactics in completely different circumstances. Then coming up with a new fad to try and keep things fresh.

Marketing is a practice, not a campaign.

Business card

FabrizioLeave a comment

This viral picture reminded me of a couple of things.

First, that creativity (coming up with ideas) and innovation (the implementation of those same ideas) can be applied to anything, even something as old as business cards.

And second, that creativity and innovation are often a good way to create early stages buzz. Whether that will spread further down the line, though, is a different matter.