The voice of your customers - what they feel, what they want, what they say, how they speak about their problems, your product and your competitors, what they think - is everywhere. It's in the messages they send to your sales and support. It's in the reviews they leave online. It's in the forums and … Continue reading Everywhere
If there's one thing that everybody in marketing agrees on is that to effectively market a product or service you should not talk about that product or service. And if you look around, you know that very few practice what they preach. https://youtu.be/G9TdA8d5aaU This video from Apple is something to aspire to. There's loads of … Continue reading The experience
You are given a straightforward task: replacing the fences that surround the garden of four houses (A, B, C and D). Some people would have a plan, a modus operandi, something they have refined with years of experience. And let's say that their plan is to replace the fences of house A, then the fences … Continue reading Replacing the fences
Is product more important than marketing, or is it the other way around? Should a start-up invest early in building an audience, or should all the resources go into crafting something that people will love? Will the product manager lead future development, or will it be the marketing manager? These questions are a distraction, they … Continue reading Product vs Marketing
Three amazing books about how people make up their minds that can enhance your marketing skills. Thinking, fast and slow - by Daniel Kahneman. The righteous mind - by Jonathan Haidt. Influence - by Robert Cialdini. If you read any one of these, you'll have a much better understanding of why talking about features and … Continue reading Three books
Most people, when starting a relationship, tend to be all about themselves. Here is what I do, here is what I think, here is where I go, here is what I like. The hope, in this case, is to have someone on the other side of the table that finds what we have to offer … Continue reading Keys and locks
If you play on trite stereotypes, and execute poorly, marketing can easily backfire. When you take it off the road, on the other hand, you can have fun with it and entertain people. It's mainly a matter of personality.