Tag: sales

Cold

FabrizioLeave a comment

“Hi, this is me from my company. I understand you are using my competitor.”

“Correct. Now is not a good time, could you drop me an email?”

“Sure. I understand you are using my competitor, would you be interested in evaluating my company at renewal.”

“Sorry, it really is not a good time. Could you send an email?”

“Would you be interested in evaluating my company.”

“I keep saying it’s not a good time. Send me an email.”

I understand there’s a script to follow, some boxes to check, a grumpy supervisor. But if this is the job, then sure, AI will take it.

Targets and resources

FabrizioLeave a comment

You only have finite resources.

And when you miss your targets over and over again, you either change the targets or you change the resources.

It turns out, changing the resources is not as efficient as one might think.

What for?

FabrizioLeave a comment

Most enterprises, most projects, most ideas will not succeed. It is a matter of fact.

So, if you are not enjoying the journey, what are you doing it for?

Overachievement

FabrizioLeave a comment

The excitement of an overachievement can ruin the chances of the following run.

If the result was brilliant, why was it? What happened that made it so? Who was involved, what were the circumstances, what is likely to change? How similar is all of that to what will happen next?

All questions to answer before taking the overachievement at face value and decide that it is the new normal.

Human matter

FabrizioLeave a comment

We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.

And now we worry that a machine can take our job?

AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.

For all the others, we still very much need you.

It’s not the rise of the robots that frightens me.

It’s the rise of all those corporatists who have forgotten that humans matter.

George Tannenbaum, Rising. Falling. Choosing.