Tag: sales

One more chat

FabrizioLeave a comment

One of the biggest problems of companies that are growing is people turnover. The faster the growth, the bigger the problem.

Hiring and onboarding new people is a huge obstacle to further growth. And since growth is chaotic and managers don’t know how to manage (people), many will increasingly be demotivated, will burn out, or will simply leave. It is a spiral from which it is very difficult to get out.

The only antidote to this problem is start caring about people early on. Shifting the managerial approach from one more deal, one more feature, one more campaign to one more hour spent chatting with colleagues, both within your team and cross-functionally. Over-communicate and leave space to listen. Ensure that the team you already have will be a strong foundation for the growth that is coming.

Get started yesterday

FabrizioLeave a comment

Brand is not for your startup only if by brand you mean one of the following things.

A new logo.

A different color palette.

A TV ad.

A celebrity endorsement.

A brand typography.

A cutting-edge website.

If brand instead is your story, the unique point of view you are offering, thought leadership content, reputation, then you should get started with that yesterday.

When the going gets though

FabrizioLeave a comment

Are you into it only when everything is great, or even when it’s difficult?

Do you show up for work only on your best days, or even when you don’t feel like it?

Are you happy to take your turn in the company meeting only when the results are great, or even when you’ve had a bad period?

Do you love your partner only when they make you coffee in the morning, or even when they are just too busy to even drink the coffee?

Are you a leader only when the team is great, or even when the team needs guidance and motivation?

The point is, it’s easy when it’s easy. It’s when the going gets tough that the tough get going.

Breakthrough

FabrizioLeave a comment

You don’t have to tell, to explain, to convince, to persuade.

You just have to listen, understand, and play back.

That’s copywriting.

Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the heart of millions of people, and focus those already existing desires onto a particular product.

Eugene Schwartz, Breakthrough Advertising (1966)

P.S.: Thanks Katelyn Bourgoin for sharing this in the first place.

An important metric

FabrizioLeave a comment

There is one important metric that should be considered in any report.

It’s the cost of what you have achieved.

Not only monetary cost – though that is always a fantastic way to start, that would immediately set you apart from the vast majority of people – but also the cost in terms of energy, in terms of time spent, in terms of forgone opportunities.

Adding the cost to your reports can very much give you a clearer picture of how effective your work is.

It’s surprising how many teams are not aware of how much their achievements cost.