Tag: sales

The mix

FabrizioLeave a comment

Everyone would love to work for a company that says no to what is shiny and short term.

Everyone would love to work for a boss who prioritises their team’s advancements before their own.

Everyone would love to work for a company that cares about long-term impact and a lot less about quarterly reports.

Everyone would love to work for a management team who is putting their money where their mouth is.

Everyone would love to feel involved, motivated, and capable.

And yet, (almost) nobody does.

It turns out, doing what people love, what we all love, is much more difficult then writing it on a piece of paper.

It requires that mix of courage and impertinence that most people don’t have.

When you are not around

FabrizioLeave a comment

Your legacy is not how much you will be missed when you are on holiday, when you are not in a meeting, when you will leave the company.

Your legacy is how much things can happen when you are not around.

In every office

FabrizioLeave a comment

There is doing well and there is doing poorly.

And then there is doing nothing, which is the worst of the three.

It goes like this.

Doing well is marginally better than doing poorly. Doing poorly is infinitely better than doing nothing.

There is also knowing about success and knowing about failures.

And then there is knowing nothing, which is the worst of the three.

It goes like this.

Knowing about success is marginally better than knowing about failures. Knowing about failures is infinitely better than knowing nothing.

This is something to remember in every office around the world.

The number

FabrizioLeave a comment

If the main goal of your job is a number. If there’s no larger purpose, no higher ambition, no bigger system. If when the goal is hit, the counter resets and you start from scratch. If you can do it all on your own, from anywhere, at anytime. If you not doing it, simply means that someone else will take over trying to reach the number.

Then, how long can it last?

Distinction

FabrizioLeave a comment

There are two ways to build awareness.

One is top down. It’s about putting your face (your logo) in as many places as possible. It’s about press releases, awards, events, ads. It takes money.

One is bottom up. It’s about engaging with a niche audience wherever they are. It’s about commenting, posting, liking, and sharing common experiences. It takes time.

It’s an important distinction, because the tactics and resources that refer to one strategy cannot be employed for the other.

It’s an important distinction, because most don’t understand it.