What might be

If you only look at what was and what is to shape what might be, things are going to be extremely difficult.

At any point in time, the market is cluttered. It is challenging to compete with incumbents, new players, alternatives, and outsiders. If you want to excel, it is going to be an uphill battle, on many fronts, and more often than we care to admit we do not have a good enough product or service to win this.

If we take a look at the future from any point in time, instead, a wealth of possibilities open up. Among those is the market that is not cluttered now, but will be soon enough.

That is where you want to be.

Uncomfortable

Doubts, uncertainty, rejection, feelings of inadequacy come attached to every idea.

And the answer, of course, is not to stop having ideas, developing them, sharing them, advocating for them. The answer is getting comfortable with the uncomfortable, accepting that having ideas is but the first step in a long process that could, and actually most of the times will get you nowhere.

When you are ready for that, you might even end up somewhere. It is worth trying.

Enough people

Change does not happen because you want to.

Change happens because enough people want to.

And so, the first step towards change is figuring out what others feel about it.

You might get stressed, impatient, irritated by the whole process. But if you cannot handle that, how could you handle what is coming after things have changed?

Care enough

Your colleague does not know how to proceed with their project, there is not much you can do about it.

The executive team has made a decision about a new direction for the company, there is not much you can do about it.

That member of your team is demotivated and you are pretty sure they have started looking for a job, there is not much you can do about it.

The agency is not delivering the quality of work you were expecting for the price you are paying, there is not much you can do about it.

Customers do not understand what you have to offer or why they should care, there is not much you can do about it.

Except, of course, there is.

There is always something you can do about it, provided you care enough. A pep talk, a note, an alternative, a plan, some learning, real positivity, an email, a smile, some words of encouragement, a lot of influencing, long term commitment, a sincere interest.

So, when you go for inertia, at least own the decision: “I am sorry, this is just not important enough for me right now to try to do something to change things”.

Hard work

Hard work, they say, will lead you to success.

But hard work is not working 14 hours a day, weekends included, allowing yourself little sleep, few acquaintances, overworking your team members, writing three paragraphs when one would be enough, replying to all incoming emails within minutes, taking more tasks than you can handle because a promotion is in the air, eating crap because you have no time, a constant status of busyness.

We should stretch the idea of hard work along time and understand that hard work is consistency, determination, showing up with no regard for the reward. Hard work is long term.

Hard work is practice.