Tag: resistance

Incremental

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It’s difficult for any content creator to accept that people – some people, most people – don’t want to hear from them. Just as it is difficult for a founder to accept that customers – some customers, most customers – don’t want to do business with them.

It really is nothing personal. We are all overwhelmed by constant busyness, plus not everything is for everybody.

Of course, the only way to overcome this is to make what you do indispensable for 1, 10, 50, 1000, 10000 people. It’s incremental, and it starts from just a few. If you think at 1000000 from day 1, you have lost already.

Easy and difficult

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Registering for an online class is easy, actually attending is difficult.

Subscribing to a newsletter is easy, actually reading it with regularity is difficult.

Downloading an eBook is easy, actually taking learnings from it is difficult.

Signing up for a free trial is easy, actually implementing the tool in your team’s routine is difficult.

Making an appointment online is easy, actually showing up is difficult.

The point is that we are more and more used to take reactive actions that actually demand a proactive change. In our behaviour, in our schedule, in our focus.

From our point of view, it’s easy to mistake this with busyness and activity. From the content provider’s point of view, it’s easy to mistake this with success.

Us and them need to remember that there is a very limited amount of resources for difficult.

The overall journey

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Are you proud of your overall journey, so far?

That is to say, if you look back at some crucial points in your timeline, do you have a narrative to bind them together in a way that makes you proud?

Forget about the latest missteps, the most recent failure, the bad period, the negative feedback, the missed goal. Keep your eyes, instead, on the overall journey.

Are you proud of it?

The place with a view

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Awareness is the first step. But it is nothing without acceptance.

If you fight your awareness, if you want to suddenly change or persistently hide what you are aware of, then awareness is no good.

Embrace who you are, what you are given, your circumstances. Own all that and come to terms with it. From that place only you can see what’s next.

Streaks

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Streaks will eventually end. That’s inevitable.

And when that happens, instead of focusing on the small loss, turn the attention on the big win. It will be much easier to get back on track and go for an even longer streak.