You have challenges, difficulties, competitors, people who are definitely not on your side, the world out there that’s trying to make it even more complicated, personal problems, injuries, thoughts, feelings, uncertainties. And that can take you to dark places sometimes.
We all go through the same stuff. The best way to navigate all that is to spot this common ground and build a shared view. When you make of sportsmanship your credo, you’ll find that life is suddenly easier.
What you are today is nothing compared to what you will be tomorrow.
And what you are today is massively more compared to what you were yesterday.
Life is continuous progress. Many look for success in what lies ahead – I will have more – while at the same time regretting the lack of what once was – I was better off. The point is to completely revert the perspective, and start measuring success looking at the path so far while aspiring to what comes next.
It’s always the journey, not the destination.
Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for.
Epicurus
The only way to get people to share their ideas, their thoughts, their feelings, their problems, their feedback, is for you to shut up.
If you keep talking, they will stop thinking. If you interrupt them, they will give up trying. If you go first – particularly if you are in a position of power – they will just repeat what you said.
To get people to open up you have to willing to give them space and just listen.
Every person is a possibility. Every person is many possibilities.
There are different paths you can take, different journeys you can loose yourself into, different decisions to make. The person you are today is probably not the person you will be tomorrow and certainly only one of the many different persons you could have become.
In this wealth of options, you can end up moving from one to the next. Or you can make an intentional choice, stick with it, and always keep in mind a couple of principles: this is what’s better for me and this is what’s better for the people I care about.
You don’t have to tell, to explain, to convince, to persuade.
You just have to listen, understand, and play back.
That’s copywriting.
Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the heart of millions of people, and focus those already existing desires onto a particular product.
Eugene Schwartz, Breakthrough Advertising (1966)
P.S.: Thanks Katelyn Bourgoin for sharing this in the first place.
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