Tag: relationships

The difference you make

FabrizioLeave a comment

Generosity and kindness work very well as a marketing tactic, particularly in times of uncertainty and discomfort.

If you have something valuable to share, do it. But value is not measured on your income statement, in this case more than ever. It is measured in the impact you have on those you serve, in the difference you make in their lives, in the ways you enhance their capacity to get past such difficult times.

If you have something valuable to share, do it. In all other cases, just continue business as usual. Leveraging the pandemic, covid-19, remote working, social distancing to sell a bunch of new subscriptions and products is not something we feel the need of.

The first one

FabrizioLeave a comment

In a moment of crisis, we need leaders that act responsibly.

Not in the sense that they need to come to us and tell that it’s their fault, or that they have made a decision and here is what we all have to do to comply. Responsibility is being accountable for your own actions, and so leading responsibly means that you are going to show us what to do, to live the restrictions, to take your own public steps towards what is necessary.

Giving orders and enforcing them is not the essence of leadership.

Be (the first) one of us, and we will follow.

Ourselves first

FabrizioLeave a comment

Lifting others, empowering them, making them feel listened and appreciated, ensuring they can do their best with their skills and motivating them enough to go find learnings in their failures.

All of this is possible only if we allow it to happen to ourselves first.

“I am shit and you are great” is a narrative that does not serve any of the above purposes.

Reminder

FabrizioLeave a comment

Now more than ever, have your expectations clear and communicated to those around you.

As our personal, professional and family lives overlap for a necessary confinement, the worst thing that can happen is trying to keep all of them going at the same time.

Allocate the right amount of time to work, playing with the kids, relaxing, reading a book, exercising, cooking, and whatever else you have on your agenda, trying to maintain each activity separate from the others.

This is something you would benefit from in any time and circumstances, by the way.

Global threat

FabrizioLeave a comment

A global threat should not be a reason to point fingers, to upsell, to market, to do brand awareness, to interrupt attention, to retract within our ideologies.

It should be an opportunity to come together and together bring the situation back to normality.

Can we do it?