Tag: politics

About the others

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Increasingly, the change we seek and want to bring about, the change to things we do not like or find unfair, is not a revolution led by a strong leader.

Examples such as #metoo and #blacklivesmatter show that change happens nowadays because of more or less spontaneous movements that find coordination and reach in the masses.

Change is less scary when it is not imposed, when it is shared, when it spreads horizontally.

As you go about your need for change, think: “how can I make it about the others?”.

What we are not

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What we are not helps define what we are.

Yet certainly, that cannot end there. This is particularly true when we compete, when we try to influence, when we run against something that is already established.

We need to differentiate, and that cannot be done by merely saying “not-the-other”. The more you let this message run, the more steam you are transferring to your adversary’s engine.

Building movements that matter is hard job because they require self-reflection, deep knowledge of the playing field and story building.

All the rest is a shortcut, and short is the breath that will sustain it.

Three books

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Three amazing books about how people make up their minds that can enhance your marketing skills.

Thinking, fast and slow – by Daniel Kahneman.

The righteous mind – by Jonathan Haidt.

Influence – by Robert Cialdini.

If you read any one of these, you’ll have a much better understanding of why talking about features and how brilliant your product is will not help you boost your sales.

Anybody will do

FabrizioLeave a comment

We have spent the past few decades complaining so much about politics and politicians that now we have offered our countries to businessmen, comedians, men on the street on a silver plate.

Being disappointed with part of a category, or even with a category at large, should not necessarily mean discredit that category completely. And definitely it should not mean that somebody more similar to us and that speaks our language could do a much better job and give prestige back to the category. Honestly, that’s just a way to keep complaining about the category in new forms and fashion few years down the road. And to see the category destroyed once and for all.

We could instead try to take back ownership of the category, refine the definition in a way that is more appropriate to our age and times, be absolutely clear on how we want members of the category to behave and what we will or we will not accept of them. And then, be active in guiding the development of the category in the direction we want it to develop.

It’s all about responsibility after all, and particularly these days we should stop thinking that anybody will do for the job but us.

Great communicators

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There’s a general belief that a great talker is also a great communicator. That might be true, and yet I find that most often it is not.

The way I see it, there are three core qualities of a great communicator (that a great talker not necessarily has).

First, great communicators craft their messages carefully. I mean this in the broadest possible way. A good framework to look at it through is Grice’s maxims: quality (a message that is true), quantity (a message that is no more than what required), relevance (a message that is pertinent to the discussion) and manner (a message that is orderly, polite and clear).

Then, great communicators are consistent in their messages. They are not afraid of repeating, as they are aware that different people absorb information at different paces. Furthermore, having the message well-crafted allows them to experiment with channels and formats in ways that benefit the spreading of the message in the long term.

Finally, great communicators have profound understanding of their audience. This is also true in a broad way: they know who they are communicating with before the communication actually happens; they are awake and aware to signals from the audience while the communication is undergoing; and they are capable of redesigning (without losing consistency), learning from feedback and sentiment they perceive after the communication is over.

If you want to be a great communicator, talking a lot and well is not enough. Establishing a relationship aimed at some type of change is much more important. And much more complicated.