Communication matters

A message we got this week about a coronavirus infection at the school where our elder kid goes (roughly translated from Finnish).

Sender: the principal

Subject: Some of the school’s students and staff have been quarantined for exposure to the coronavirus – a separate message has been sent to those quarantined.

Dear guardian,

The Helsinki and Uusimaa hospital district has confirmed new coronavirus infections. One of the infections happened in the school areas. Not all students and staff have been exposed. The City of Espoo Infectious Diseases Authority has quarantined the students and staff who have been exposed.

Your kid has not been quarantined. They can go to school and meet other people normally.

According to current information, the symptoms of coronavirus infections remain typically mild in children and adolescent.

For further information, visit …

Best regards.

Espoo Infectious Diseases Unit

Communication matters.

Few thoughts.

Before I get to what truly is relevant for me (my kid is fine), I have to read 72 words (a bit more than 450 characters), including a very lengthy subject line. What matters to the reader should always be the opener.

The whole communication is vague, and the feeling is similar to being on a roller coaster. Some have been infected, one at school, not all have been infected, those infected have been quarantined, your kid is ok, kids generally are. One clear concept is more than enough for a message this short.

There are four institutions named (the principal, Helsinki and Uusimaa Hospital District, The City of Espoo Infectious Diseases Authority, and The City of Espoo Infectious Diseases Unit). The reader rarely cares about a chain of command, and showing some empathy (the name of a person, a phone number) in such a message in this period could be a good idea.

And finally. Perhaps this message was truly necessary, parents need to know. In general, though, a good rule of thumb is to communicate only things that have a tangible impact on the lives of the audience.

Say it isn’t so

I have always been fascinated and vaguely astonished by the fact that, at times, communication is successful.

We do not put enough emphasis and preparation into it, and we have so many different ways to look at the world and interpret it, that it is quite a thing that two persons can come together at some point and understand each other.

What is your mental image of a tree? Of a car? Of a house? Of course, with such physical objects we often get past the ambiguity. But what with more complex concepts?

What do you think when you hear about honesty? And productivity? And work-life balance? What is your intent when you use words such as “democrat” and “republican”, “conservative” and “progressive” and “liberal”, “capitalist” and “communist”?

I promise you, it is different from how the person sitting next to you thinks about them.

And so, why are we not training for better communication? Why is this not a matter taught in school? Why are we left growing up under the false impression that everyone around us understands what we mean? And shares our same set of assumptions and priorities?

Communication is unorganized chaos for the most part, and when it succeed it truly is a work of magic.

Here to stay

When somebody attacks you on some of the features that define you (your work, your values, your reputation), all you can do is continue nurturing those very same features.

Going head-to-head can be fascinating in a sense. Demolishing the attacker’s argument, pointing out all the good that you have done, bringing people onboard to testify on that goodness, providing evidence that what you say is correct. Fascinating, and costly. And eventually it will most likely play in the hands of your opposer.

You are in it for the long term, not for the next news cycle. Work, values, reputation are built over time. Let others craft and enjoy the hourly commentary, the back-and-forth, the speculation, as it will be soon gone.

You, on the other hand, are here to stay.

In the middle

As it often happens with complex issues, even the discourse around the current pandemic has been shrinked to a binary matter: economy vs (public) health.

And of course, as with any complex issue, there is much more to take into consideration. There is the problem of parents who are taking care of their kids full-time while also working. There is the problem of foreign students who can’t support themselves for the lack of part-time and seasonal jobs. There is the effect of high level of stress and anxiety on the general well-being, that clearly mostly affects those who already face difficulties in a normal situation (and not only in the US).

If we want to move past (and forward) this serious situation, picking a side is probably not the wisest thing to do right now. Let’s stay in the middle instead, let’s listen to and appreciate the various stories that are emerging, and let’s together envision a future where greys are not squeezed for the sake of polarization.

The art of saying something

There are a few things an organization should consider if they decide to release a statement, publish a social media post, say something about the events of these days.

First, make sure the words shared are considered and consistent. Nobody needs more rage, nobody wants your organization to use this to clean their slate or take the spotlight.

Second, understand that you will have to take a stand. Now is not the time for long sentences, ambiguous words, balancing acts, politics and public relations.

Third, appreciate that silence is just a fake option. You might decide against going public with your thoughts, and in doing that you are clearly signalling what your organisation stands for.