Incremental

One time is better than no time.

Two times is better than one time.

Three times is better than two times.

And so on.

That’s the great thing about showing up, consistently, time after time. It’s continuous, incremental progress.

Of course, you can also try to go from no time to ten times, but that’s probably going to take a lot of your resources. And it’s not the way you can build habits.

Ready to go

For how long will you sit on the bench, waiting for someone to pick you, to give you instructions, to confirm your worth?

Life’s not a game with a clearly delimited field, written rules, and a given amount of players.

You are already warmed up and ready to go.

Just take the first step.

Your own thing

It is no longer enough to be able to do your own thing.

Writing a blog post, setting up a campaign, giving an inspirational presentation, writing sequences that sell, hosting an insightful podcast. 99% of us can no longer thrive off of only mastering one of those things.

The two things we need to add to the picture are:

  1. Doing your own thing at scale – e.g., coordinating the writing and distribution of 100 blog post in one year.
  2. Doing your own thing in a way that serves other people that work with you – e.g., coordinating the writing and distribution of a series of blog posts that present the product uniquely and faithfully, while at the same time increases the win rate of prospects in a customer segment.

Art is for the 1%.

For the rest of us, it’s business.

Fragile

We want to be strong, but we are often fragile.

A compliment makes us feel great and unique, a critique turns us into useless and pitiful beings. The very same thing in two separate moments might give us completely different emotions. We don’t put trust in ourselves enough, yet we are ready to follow some total stranger who appear to have achieved what we apparently desire so much.

We are fragile, and perhaps the real strength is in figuring out how to navigate our fragility without being overwhelmed by it.

Edge

Out of an audience of 100 people, seeking advice on how to get started with a project, when the speaker – who has extensive experience with that project – invites the audience to connect, this will happen.

90 people will do nothing.

7 people will send an invitation to connect.

2 people will send an invitation to connect and a personal message.

1 person will send an invitation to connect, a personal message, and ask a question that will help them get started with the project.

The points being:

  1. If you are one of the 90, remember that time is an extremely valuable asset, and your time in particular.
  2. Getting an edge on the other 99 is so easy.