Tell stories

Tell about yourself with examples.

You are not self-motivated, you have started your own solo business and grown it to 200k ARR.

You are not a team player, you have joined a team and found a way to help your peers get the recognition they deserved.

You are not a marketing professional, you have researched audiences for five companies and found the most effective way to build a connection with their audiences.

Don’t tell about labels, tell stories.

That’s how you are going to win us over.

Note: It’s just as valid for products and services.

The importance of systems

If you are late and cannot find your trousers in the mess you have made of your wardrobe, most likely you will be even more late.

If your pipeline dried up and you need a few more deals to close the year, most likely you will close the year short.

If you have many employees leaving because your culture is toxic, most likely a couple of new benefits will not reverse the trend.

The point is, when shit hits the fan, it’s late to make changes. Not “too late”, because you can still organize your wardrobe before the next appointment, or start building pipeline for the next year. But still late for whatever it is you want to achieve now.

That’s why systems are so important. They support you (and others around you) when things don’t go according to plans.

And things rarely go according to plans.

Important to whom

When you want to do things that matter, things that change the status quo, things that make an impact, a great place to start is to own your own schedule.

Even if you are in an entry-level role, if you keep bouncing from one task that is important to your senior colleague to the next task that is important to the manager, you will never get to what is important to you.

And that, in the long term, matters more than anything else.

Combine

It’s never been “work at the office” versus “work from home”.

It’s about giving people the possibility to choose where they are more productive and can deliver their better job. And most likely, for most people, that will end up being a healthy combination of the two.

Not everything is a war and the most beautiful stuff is often found in the middle.

Drifting

For any recipe you have found that has worked, there are at least other ten that go in the exact opposite direction. And still work.

That’s why it is so important to find a way that matches who you are and what you stand for. A way you are absolutely and completely comfortable with. A way you would use even if no one would be watching.

In any other cases, you are just drifting.