Your own thing

It is no longer enough to be able to do your own thing.

Writing a blog post, setting up a campaign, giving an inspirational presentation, writing sequences that sell, hosting an insightful podcast. 99% of us can no longer thrive off of only mastering one of those things.

The two things we need to add to the picture are:

  1. Doing your own thing at scale – e.g., coordinating the writing and distribution of 100 blog post in one year.
  2. Doing your own thing in a way that serves other people that work with you – e.g., coordinating the writing and distribution of a series of blog posts that present the product uniquely and faithfully, while at the same time increases the win rate of prospects in a customer segment.

Art is for the 1%.

For the rest of us, it’s business.

Fragile

We want to be strong, but we are often fragile.

A compliment makes us feel great and unique, a critique turns us into useless and pitiful beings. The very same thing in two separate moments might give us completely different emotions. We don’t put trust in ourselves enough, yet we are ready to follow some total stranger who appear to have achieved what we apparently desire so much.

We are fragile, and perhaps the real strength is in figuring out how to navigate our fragility without being overwhelmed by it.

Edge

Out of an audience of 100 people, seeking advice on how to get started with a project, when the speaker – who has extensive experience with that project – invites the audience to connect, this will happen.

90 people will do nothing.

7 people will send an invitation to connect.

2 people will send an invitation to connect and a personal message.

1 person will send an invitation to connect, a personal message, and ask a question that will help them get started with the project.

The points being:

  1. If you are one of the 90, remember that time is an extremely valuable asset, and your time in particular.
  2. Getting an edge on the other 99 is so easy.

The darkest hour

Even in the darkest hour, there are things that keep you going.

Things that give you energy, that make you want to continue to try, that help you to not give up.

Even in the darkest hour, we need to be able to appreciate those things, name them, doble down on them.

That’s how we make the darkest hour a little less dark.

Take the first step

If you want to meet somebody, take the first step.

If you would benefit from being more networked, take the first step.

If you think you should develop some skills, take the first step.

If you seek a reference for the next job application, take the first step.

If you’ve met an interesting person you want to stay in touch with, take the first step.

If you need a change in your life, take the first step.

If you crave a chat with a friend, take the first step.

Things will not just happen because you go through your day, and the first step is always the most difficult to take. Nobody else will take it for you.