Tag: growth

Get it going

FabrizioLeave a comment

Keep in mind that some tools that we use daily in marketing (and not only) are just ideas that stuck.

As such, it is good to periodically review them to make sure that they are still useful and that people using them agree on what they are for.

The funnel is such an idea.

Everybody uses it and talks about it all the time. Yet even within the same organisation, it is usual to have different people look at it from different angles, defining different stages in different ways, and generally using the levers for somewhat contrasting purposes.

So, asking what a visitor is, what a lead is, what qualification means, and agreeing on the process that moves traffic back and forth is a great place for teams to start. And to go back to whenever it makes sense.

Without this conversation, chances are that you are all focusing on separate parts. And that’s not how the funnel gets going.

Better than two

FabrizioLeave a comment

In whatever you do, keep things simple.

One button is better than two.

One paragraph is better than two.

One message is better than two.

One minute is better than two.

One goal is better than two.

It takes time and effort to bring things to their most simple form. And it pays off a million times.

Stories over numbers

FabrizioLeave a comment

Numbers come after stories, and stories others can relate to come after stories we can relate to.

We like to think of the world as a rational place, where people make decisions based on a set of available information. Of course, that is far from what we experience every day.

If you want to inspire action you need to remind this.

About goals

FabrizioLeave a comment

There are two things, I believe, you really to need to highlight when leading a team.

Number 1 is that the person’s well-being, in whatever format that comes, is infinitely more important than any business goal and organisational achievement.

Number 2 is that goals, especially individual goals, are not a way to get rewarded or fired, but rather a way to challenge – how do we get there – and be challenged – what do you need to get there.

The way you, as a leader, navigate setting goals and delivering on them is 99% of how your team will feel about them.

Joy and success

FabrizioLeave a comment

Joy comes from doing something you would do independently of the outcome.

Success – i.e., the outcome – comes from sticking with that something for long enough.

Simple, not easy.