If the main goal of your job is a number. If there’s no larger purpose, no higher ambition, no bigger system. If when the goal is hit, the counter resets and you start from scratch. If you can do it all on your own, from anywhere, at anytime. If you not doing it, simply means that someone else will take over trying to reach the number.
Then, how long can it last?
There are two ways to build awareness.
One is top down. It’s about putting your face (your logo) in as many places as possible. It’s about press releases, awards, events, ads. It takes money.
One is bottom up. It’s about engaging with a niche audience wherever they are. It’s about commenting, posting, liking, and sharing common experiences. It takes time.
It’s an important distinction, because the tactics and resources that refer to one strategy cannot be employed for the other.
It’s an important distinction, because most don’t understand it.
“Hi, this is me from my company. I understand you are using my competitor.”
“Correct. Now is not a good time, could you drop me an email?”
“Sure. I understand you are using my competitor, would you be interested in evaluating my company at renewal.”
“Sorry, it really is not a good time. Could you send an email?”
“Would you be interested in evaluating my company.”
“I keep saying it’s not a good time. Send me an email.”
I understand there’s a script to follow, some boxes to check, a grumpy supervisor. But if this is the job, then sure, AI will take it.
You only have finite resources.
And when you miss your targets over and over again, you either change the targets or you change the resources.
It turns out, changing the resources is not as efficient as one might think.
Most enterprises, most projects, most ideas will not succeed. It is a matter of fact.
So, if you are not enjoying the journey, what are you doing it for?
You've got this 