Tag: growth

Some decisions

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There are some decisions you make as a company that go beyond the mere consequences of the decision.

Whether or not you will send a notification to a customer when a contract is up for auto-renewal.

Whether or not you will require a credit card to do a free trial.

Whether or not you are going to hire that talented woman who has just informed you they are pregnant.

Whether or not you will let go that nice colleague who is under-performing.

Whether or not only managers are allowed to talk at company updates.

Whether or not you are going to raise the salaries or invest in the tenth project management tool.

We are used to think of culture, values, and principles as something very abstract, something intangible, something that reads nicely on the career page of the website. But the truth is that some decisions determine what a company stands for much more strongly and definitively than any two lines crafted by the most skilled copywriter.

New things

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The worst way you can welcome a new thing a colleague has worked on – something that fills a gap, something that was needed and was not there – is to say: “Can you also do this?”.

Of course, it’s imperfect. It’s the first time you have that.

Of course, you have ideas and opinions. You were given time to think about it.

Of course, it will get better. That’s probably also why they have shared it.

“Can you also do this?” is the surest way to have the colleague stop working on it. Welcome the novelty instead, the initiative, the boldness. And give the new thing time to develop and accept your vision.

Before and after

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What you are today is nothing compared to what you will be tomorrow.

And what you are today is massively more compared to what you were yesterday.

Life is continuous progress. Many look for success in what lies ahead – I will have more – while at the same time regretting the lack of what once was – I was better off. The point is to completely revert the perspective, and start measuring success looking at the path so far while aspiring to what comes next.

It’s always the journey, not the destination.

Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for.

Epicurus

When the going gets though

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Are you into it only when everything is great, or even when it’s difficult?

Do you show up for work only on your best days, or even when you don’t feel like it?

Are you happy to take your turn in the company meeting only when the results are great, or even when you’ve had a bad period?

Do you love your partner only when they make you coffee in the morning, or even when they are just too busy to even drink the coffee?

Are you a leader only when the team is great, or even when the team needs guidance and motivation?

The point is, it’s easy when it’s easy. It’s when the going gets tough that the tough get going.

Breakthrough

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You don’t have to tell, to explain, to convince, to persuade.

You just have to listen, understand, and play back.

That’s copywriting.

Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the heart of millions of people, and focus those already existing desires onto a particular product.

Eugene Schwartz, Breakthrough Advertising (1966)

P.S.: Thanks Katelyn Bourgoin for sharing this in the first place.