Discrimination is never a business choice

If you own a business, I still believe you should be free to decide who you serve. It is unpleasant, inappropriate and unsavvy if you base this decision on traits such as race, religion, sexual orientation, political support, and similar. Yet it is a decision you should be able to make.

On the other hand, you should also be aware of something.

If your decision is discriminatory, you are also contributing to a more closed community. If you only serve people of a certain race, religion, sexual orientation, you should expect a selection in your clientele. And possibly in your staff, in your entourage, in people hanging around your business, in people making decisions about your business, in who’s giving you feedback, in who’s recommending how to improve. And on and on and on.

It might be exactly what you are seeking to achieve, and yet there is no way the type of environment you are building around your business will make you thrive, succeed and, eventually, grow as a human being and as a business leader. You’ll be poorer, in quite many ways, and so will your community.

If you don’t want certain customers for silly reasons, you’ll end up worst off. What you are doing is not conscious, it’s the mere result of the hype on an issue set by some politicians or unthoughtful leaders who care zero about you.

What’s your El Capitan?

I’ve recently been very fascinated by the story surrounding the free solo ascent of El Capitan by Alex Honnold. The story is now a documentary (which I still have to watch), and you can also find interesting details in this very genuine TedTalk and in this interview.

Part of the fascination, for me at least, is because I am completely afraid of heigths. And part is because it is a great example of how to live ordinarily an extraordinary life (or challenge, or meeting, or presentation, or … fill in the blanks for what seems insormountable to you).

  1. Pick your field – Climbing is not very popular, free soloing (or any of the other tens of niches in climbing) even less. Alex Honnold did not choose climbing to be popular, yet while nowadays we tend to reach for the masses (internet giving us the illusion that everybody is around the corner), his story and that of the other climbers he mentions tell us that to be satisfied with what you do, it is not necessary to be a mass celebrity.
  2. Prepare – It was a long preparation, it took years for him to convinve himself he was ready for the task. The discipline he put into this is outstanding, there was no improvisation, no unexpected turns. In his TedTalk, he tells of his other out of the ordinary free solo ascent (Half Dome) and how it felt unsatisfying as he did not know how to prepare for such a challenge, and then decided to take a different route from the planned one right while he was climbing to the top. The preparation this second time was so meticolous that at some point he and a friend went down El Capitan to remove some stones from a crack to prevent them from falling during the climb and potentially hitting and harming somebody below. He thought of everything, so much so that when it was the right time, he just had to do it.
  3. Focus – He spent the week before the ascent in almost complete isolation. He disconnected from the World, as he wanted to be 100% focused on the task ahead. No distraction, if that’s the most important thing that is going to happen to you in a career (even though you’ll have more in the future, and you probably won’t risk to die if you make a mistake).

We can all learn by watching great successes, even those so clearly beyond our reach. Just make sure you pay attention to what comes before, not after. Again, journey not destination.

The worst thing that could happen

What is the worst thing that could happen?

I used to ask myself this question when I was younger, thinking of myself as a pessimist. Later on in life, I understood that it is actually a very stoic question to ask, and I have started sharing it also with people who seek my advice or are just kind enough to share their experience with me.

Fear should not stop us making the World a better place.

Most often, the difference between what we fear and what really is dangerous is immense. And so, what is the worst thing that could happen? is a great question to ask yourself when you start feeling some unrest in your body because you are in a situation that is not familiar to you. Or when you anticipate some crisis that might, or might not, come.

There are more things, Lucilius, likely to frighten us than there are to crush us; we suffer more often in imagination than in reality. I am not speaking with you in the Stoic strain but in my milder style. For it is our Stoic fashion to speak of all those things, which provoke cries and groans, as unimportant and beneath notice; but you and I must drop such great-sounding words, although, heaven knows, they are true enough. What I advise you to do is, not to be unhappy before the crisis comes; since it may be that the dangers before which you paled as if they were threatening you, will never come upon you; they certainly have not yet come.

Seneca, On Groundless Fear

Before the fear to speak up at the next meeting with senior managers stops you from sharing your idea or your concern, ask yourself what the worst thing that could happen is.

Before you avoid going to that place that you like, fearing to meet that unpleasant person, or to find yourself in an unpleasant situation, ask yourself what the worst thing that could happen is.

Before you surrender giving that speech, or sending that email, or making that call, or showing up, because sure, things could go wrong, ask yourself what the worst thing that could happen is.

When you give a shape, a smell, a contour, a name to what you fear, you will find you are unstoppable.