Three sources

In any role, there are three sources of motivation.

First is what the company you work for values. This is not about the principles you read on the website, but what happens at the company at certain critical times. Is it an environment where people generally care about each other? Is there a lot of control, processes, red tape? What happens when somebody disagrees or fails? Who gets promoted?

Second is the relationships you have. Both with your peers and with your managers. When the first source fails, this becomes incredibly powerful. How often do you hear from them? Do you know them on a personal level? Do you have supporting people around you, and do you have people you feel like giving your support to? What happens when somebody leaves?

Third is the work you do. When the first two fail, this is all you have left. How do you feel about the tasks you are being assigned? Are you proud of what you do? Are you learning something new? Would you do this somewhere else? Can you?

The most important question: where do you get your motivation from right now?

Art and craft

Art is about creating content that is meaningful primarily to you, as it is an expression of your inner world. Of course, art can have a market. That happens when the expression of your inner world resonates with someone else’s inner world. That is not its main purpose though.

Craft is about creating content that is meaningful primarily to an audience, as it is an expression of a common world view. Of course, craft can be artistic. That happens when the expression of the common world view is so peculiar that it clearly stands out among similar other expressions. Again, that is not its main purpose.

There is space for both art and craft in the world, and both paths are available to most people.

You just need to be aware of where you stand.

A good rule of thumb: if you can deliver work through consecutive iterations, reaching a point where the work does not look like something you would have created yourself, and still be working to smooth the corners and be proud of the final results, you are most likely a crafter.

No solutions

People who come to you with a problem is rarely asking you to find the solution.

It is about talking it through with someone, letting it all out, righting thoughts that might be taking the wrong turn.

We hear a problem, we want to fix it.

And that harms the relationship.

Stay with what you have heard, sit there and listen, nudge the other in the direction they want to go – what else? and tell me more about his.

This helps.

Free of hubris

You need to be able to keep success and self-worth separated.

For two reasons.

First, because success is the outcome of many inputs, most of which out of our control. Luck, for example, plays a huge role. Others do as well, whether we recognize their contribution or not.

Secondly, because we need to be ready to maintain the same distance when success turns into failure. We are not worst human beings (or writers, fathers, marketers) merely because we are failing.

Understanding that success is not a reflection of how good we are keeps us grounded and maintains our horizon wide open. Ready to appreciate the complexity of things and continue learn from it.

Free of hubris.

Public Service Announcements

When companies hire or appoint a person in charge of internal communication, what they often seek is somebody who understands Public Service Announcements.

This person ends up being a sounding board – or setting up a sounding board – for decisions that management is too lazy to communicate or does not know how to communicate. All-hands-on-deck meetings, intranets, committees, chats and channels are all manifestations of a role that slowly turns into a PR service for upper management: let’s give executives a way to share their views and opinions with everyone.

Communication is two-way, though.

And so, when is the last time your company’s all-hands has sparked an interesting discussion? When is the last time that a post shared on the intranet has led to the improvement of a process, to an idea for a new product? When has a conversation on a public channel been effective at changing the way you look at problems?

Communication is two-way. And it happens whether you are prepared for it or not.

So, if you are about to be appointed as the new internal communication manager, give this some thoughts. How can I start an actual conversation on an interesting topic? How can I make sure that ideas emerge and get discussed? How can I affect the culture, so that communication is no longer a role, but the way we do things around here?

The role is going to feel much more exciting right away.