Tag: entrepreneurship

Incremental

FabrizioLeave a comment

It’s difficult for any content creator to accept that people – some people, most people – don’t want to hear from them. Just as it is difficult for a founder to accept that customers – some customers, most customers – don’t want to do business with them.

It really is nothing personal. We are all overwhelmed by constant busyness, plus not everything is for everybody.

Of course, the only way to overcome this is to make what you do indispensable for 1, 10, 50, 1000, 10000 people. It’s incremental, and it starts from just a few. If you think at 1000000 from day 1, you have lost already.

Capability and capacity

FabrizioLeave a comment

There are two things you can consider when building a team.

  1. What are the things that we are not doing because the people in the team do not have the skills to do them?
  2. What are the things that we are not doing because the people in the team do not have the time to do them?

In the first case, you are looking to build the capabilities of the team. That is fairly typical for small teams, or teams that need to grow into unexplored territories.

In the second case, you are looking to build the capacity of the team. That is fairly typical of large teams, or teams that need to scale fast.

The problem is when small teams hire for capacity, and therefore do not get the type of knowledge and expertise they would need. Or when large teams hire for capabilities, and therefore get the type of knowledge and expertise they don’t need.

Be aware where you stand and what you are hiring for.

Easy and difficult

FabrizioLeave a comment

Registering for an online class is easy, actually attending is difficult.

Subscribing to a newsletter is easy, actually reading it with regularity is difficult.

Downloading an eBook is easy, actually taking learnings from it is difficult.

Signing up for a free trial is easy, actually implementing the tool in your team’s routine is difficult.

Making an appointment online is easy, actually showing up is difficult.

The point is that we are more and more used to take reactive actions that actually demand a proactive change. In our behaviour, in our schedule, in our focus.

From our point of view, it’s easy to mistake this with busyness and activity. From the content provider’s point of view, it’s easy to mistake this with success.

Us and them need to remember that there is a very limited amount of resources for difficult.

Seeking themselves

FabrizioLeave a comment

Why should people follow you?

Why should they comment on your social media posts, subscribe to your newsletter, download your latest research, share and spread your word?

As a marketer, if you are not constantly asking yourself this, you will not succeed.

Also, if your are answer is, “to become a new lead”, you will not succeed.

People are not out there seeking you. They are out there seeking themselves.

Not possible

FabrizioLeave a comment

It’s not possible is a sentence that should always make you alert.

Certainly, somebody must have said it’s not possible for any of the things we today take for granted. It’s an easy way to safeguard someone’s own experience, to avoid facing possible shortcomings, to retain power.

And challenging it’s not possible does not mean that everything is possible. It just means that you are open to a different world and you are seeking a more thorough explanation about why that should not be achievable.

It’s the way of change.