Tag: entrepreneurship

Finding meaning

FabrizioLeave a comment

We can’t keep assessing productivity in terms of quantity.

The amount of emails we reply to.

The number of meetings we have scheduled.

How many conversations we are in.

How late we are leaving from work.

The quantity of leads, presentations, or projects we deliver.

Productivity needs to be a function of a goal we set and of the actions we take towards that goal.

If within a measure of work (an hour, a day, a week) we complete something that takes us closer to the goal, that’s where we find meaning.

The rest is just a poor proxy. Just faked busyness.

An important metric

FabrizioLeave a comment

There is one important metric that should be considered in any report.

It’s the cost of what you have achieved.

Not only monetary cost – though that is always a fantastic way to start, that would immediately set you apart from the vast majority of people – but also the cost in terms of energy, in terms of time spent, in terms of forgone opportunities.

Adding the cost to your reports can very much give you a clearer picture of how effective your work is.

It’s surprising how many teams are not aware of how much their achievements cost.

Losing control

FabrizioLeave a comment

When you lose control, your instinct tells you to control whatever it is left. The problem is, often what is left does not need your control.

If your relationship is going downhill, you strengthen your grip on your kids. Do this, don’t do that, come here, go there. Of course, they don’t need any of that.

If your team is failing to meet their goals, you double down on your team members. This is wrong, we should try that, why is this happening. Of course, they don’t need any of that.

If your creativity has hit a plateau, you focus more and more on the small details. Let’s refine the tone, let’s make it perfect. Of course, the details are – in most cases – meaningless.

It’d be great if you could just let go of control in the first place, so as to not risk to lose it at any point. It would save a lot of trouble.

Outreach

FabrizioLeave a comment

I was checking your profile today, I was impressed.

I noticed that we both work in marketing.

I think it’d be great to be connected here.

I am sure none of the people who have reached out using this opening would be connecting to someone using the same. Yet, when we are on the selling side, when we have something we care about that we want to share, when we are confident that our solution will really be the best option, or even when we just have to send out 1,000 message per day, we forget the basics.

A good place to start from when crafting a cold message is: what is an opening that would make me want to know more?

If you look at your sequences and are honest with yourself, it will be the opportunity for you to change approach. And perhaps increase your key metrics.

Defensive

FabrizioLeave a comment

It’s so easy to feel attacked when somebody gives you critical feedback or even just points at some mistake you made. It’s even easier when you are tired, when you are going through a rough patch, when you have had bad experiences in your past, or when you are generally not used to get feedback.

If you can just hold your thoughts for a little longer, though, you can see that’s not the feedback that’s hurting. It’s the tiredness, the fear, the stress, the insecureness.

Say it.

“I’m tired”.

“I’m under a lot of stress and I needed an easy win”.

“I’m sorry, I will fix that, it’s just something I don’t feel particularly confident with”.

That little labelling exercise will completely shift the narrative. From defensive you become open. And when you are open, anything can happen.