If the main goal of your job is a number. If there’s no larger purpose, no higher ambition, no bigger system. If when the goal is hit, the counter resets and you start from scratch. If you can do it all on your own, from anywhere, at anytime. If you not doing it, simply means that someone else will take over trying to reach the number.
Then, how long can it last?
There are two ways to build awareness.
One is top down. It’s about putting your face (your logo) in as many places as possible. It’s about press releases, awards, events, ads. It takes money.
One is bottom up. It’s about engaging with a niche audience wherever they are. It’s about commenting, posting, liking, and sharing common experiences. It takes time.
It’s an important distinction, because the tactics and resources that refer to one strategy cannot be employed for the other.
It’s an important distinction, because most don’t understand it.
“Hi, this is me from my company. I understand you are using my competitor.”
“Correct. Now is not a good time, could you drop me an email?”
“Sure. I understand you are using my competitor, would you be interested in evaluating my company at renewal.”
“Sorry, it really is not a good time. Could you send an email?”
“Would you be interested in evaluating my company.”
“I keep saying it’s not a good time. Send me an email.”
I understand there’s a script to follow, some boxes to check, a grumpy supervisor. But if this is the job, then sure, AI will take it.
For as counterintuitive as it might sound, sometimes – perhaps often times – you don’t need a solution.
You need to listen to yourself and others.
You need to stay in the situation.
You need to allow time to pass.
You need somebody to be in it with you.
If you can accept this kind of immobility, you’ll find that solutions are just a bridge to the following problem.
Every decision you make out of fear is a decision you should not make.
Fear of being cheated.
Fear of being hurt.
Fear of being unsuccessful.
Deal with the fear first, and only then you will be equipped to make a decision.
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