Indicators

A change in focus requires a change in indicators.

If you decide to focus on employees well-being and retention, why are you still talking about growth rate?

If you decide to break down the silos, why are you still setting goals and reporting results by department?

If you want to spend more time with your family, why is your salary still the measure of your success?

A change is a change.

Choose carefully

Hubspot and Intercom are very successful companies. And on the exact same type of communication to their customer, they choose two completely different approaches.

One is before, the other is after.

One raises awareness, the other raises alarm.

One gives you agency, the other takes it away.

One is about hope (“Your contacts database is growing”), the other is about failure (“You’ve exceeded the usage”).

Also (you can’t say that from the message alone, but I’ll ask you to trust me), one is true, the other is not.

There is no right or wrong way to do stuff.

But the choices you make say a lot about who you are and what you stand for.

As soon as possible

As soon as possible is the shortest way to failure.

Even when it comes from you (for you).

Even when it’s about something important.

Even when everybody else has already done it.

As soon as possible is a great way to impress an urgency in somebody’s mind for a very short time. And then make everybody forget about it, often even before the job is done.

That’s not why you are here.

Mental shifts

When I was a teenager, and computers where just starting to become common things in Italian households, I remember a family friend used to be convinced that they could transmit viruses that where dangerous to people.

What happened is that he probably heard about computer viruses, and he just stuck to his own definition: viruses are a danger for human beings.

This challenge in making new ideas fit into old mental concept and ideas is very common. And if you fall into that, you are not an idiot or uneducated. You simply still have not had the mental shift.

And for that, you are pretty much always in time.