One more chat

One of the biggest problems of companies that are growing is people turnover. The faster the growth, the bigger the problem.

Hiring and onboarding new people is a huge obstacle to further growth. And since growth is chaotic and managers don’t know how to manage (people), many will increasingly be demotivated, will burn out, or will simply leave. It is a spiral from which it is very difficult to get out.

The only antidote to this problem is start caring about people early on. Shifting the managerial approach from one more deal, one more feature, one more campaign to one more hour spent chatting with colleagues, both within your team and cross-functionally. Over-communicate and leave space to listen. Ensure that the team you already have will be a strong foundation for the growth that is coming.

Get started yesterday

Brand is not for your startup only if by brand you mean one of the following things.

A new logo.

A different color palette.

A TV ad.

A celebrity endorsement.

A brand typography.

A cutting-edge website.

If brand instead is your story, the unique point of view you are offering, thought leadership content, reputation, then you should get started with that yesterday.

Paths

There’s I did not have time to do it. And there’s I didn’t do it.

There’s You sent the invite too late. And there’s I didn’t come.

There’s The team is not supportive. And there’s I am not delivering.

There’s They don’t care about me. And there’s I am committed.

One is the path to stagnation. The other is the path to continuous growth.

To take the latter, you need ownership.

Not up to the task

So many of us do not feel up to the task. It’s a feeling that makes us shy away from achieving more, that makes us hide and retreat, that eventually feeds into a demotivating spiral from which it is difficult to escape.

But what is the task?

When we say we do not feel up to the task, we often refer to something ideal, some perfect outcome that we never really define. We imagine ourselves being in a position where we have everything under control, where we know everything, and where we can answer every question without fault and self-doubt.

The task is not that. Nobody in their sane mind would ask you to be up to that task.

The task is showing up and figuring it out as you go. Living and dealing with that kind of uncertainty and with that level of ignorance, while still being kind to others and willing to bring them along the way with you. Perhaps learning something from them and teaching them something.

It’s not an easy task, but it can be concrete and it is achievable.

So, if you feel like you are not up to the task, start by asking yourself what the task is. You might be relieved from a big stress.

Comfort

You know what you have to do, and there are three reasons why you are not doing it.

  1. You’ve never done it before
  2. You are not motivated
  3. You don’t have the skills

Some of that might be real, some of that might just be tricks your mind plays to keep you within your comfort zone, free from risks and safe.

But you know what you have to do.

So, understand what is keeping you from doing it and work around it.