Tag: entrepreneurship

Old friends

Fabrizio1 Comment

If you are a manager and you are starting at a new company, it is great that you have already some key people from your past experiences that you would like to bring onboard to fill key roles and take important responsibilities.

As you do that, be mindful of two things though.

The people in the company might feel like they are missing an opportunity. How are you going to address that? What is the rationale behind you hiring new people you know versus promoting somebody who has already done a great job in the organisation? Do you have a process in mind to assess competence and eventually make a decision?

And even most importantly, by doing that you are accepting the idea that what worked previously at another company will also work this time around. Is that realistic or is that wishful thinking? How much does it have to do with you wanting it to be that way? Are you going to make sure you can keep your eyes open to the unexpected and the unknown?

On hold

Fabrizio1 Comment

When we hear, read, or consume content, all we get is often about us.

Our fears, expectations, experience, knowledge. What we think about the author, about the medium, about the source. The day we are having, the day we are not having. Likes and dislikes. How confident we are today, what we have been told yesterday, where we are going tomorrow.

In order for us to learn, we need to be able to put all that on hold. To make it about the one delivering the message. To suspend our reaction and just be hearing, reading, consuming content in the moment.

If we do not that, everything will just be a confirmation of what we already know.

Templates

Fabrizio1 Comment

I used to start working on presentations by opening PowerPoint (or Google Slide). Now I start on a piece of paper, perhaps with the aid of some post-its.

The reason is simple. When I started planning my presentation on a set of slides, or on a template, I always ended up twisting the message to make it fit. Of course, I could always change the slide or the template, but the reality is that by approaching presentations this way I would always always tend to have the visual dictate what I would say.

If you start on a piece of paper, instead, you have the freedom to choose the topics you want to cover, the points you want to make, the pace you want to sustain. You can jot down ideas, scratch them, link them, expand on them, and already come up with a pretty solid backbone for what your telling is going to feel like.

From there on, it is all details. And that is when templates, slides, pictures, styles, animations should come into the scene.

The outcome of your presentation will depend a lot on your audience, your message, and the change you seek to make. None of that is accounted for in any PowerPoint template.

Positioning Bernie

Fabrizio1 Comment

If you have been around the internet in the past week, you have certainly seen it.

One of the greatest example of positioning in recent times.

The informal attire of Bernie Sanders to last week’s presidential inaguration, the meme-frenzy that followed, and the way him and his team promptly reacted. All of it has put on display a fantastic positioning exercise.

  1. It has set the product clearly apart from the competition (in this case, other personalities or politicians). Just look at this picture to see what I mean. Or this one. Sanders has built his brand on being against the establishment and close to the average Joe, and spotting him at the inauguration was just a clear, immediate confirmation of exactly that.
  2. It has demonstrated a wonderful knowledge of the target market. Many commentators might have said that he was out of place, that it was even offensive to show up at such a formal event dressed like that. And the answer from Sanders and his team would have probably been: who cares?! Because the point of positioning, at the end of the day, is not to appeal to everybody, but to appeal to your best customer. Wearing mittens hand made from recycled material by a Vermont school teacher and a jacket by a Vermont outerware company sounds pretty on point for a progressive senator from Vermont.
  3. It inspired action. A part from the meme, the story has been shared, liked, commented infinite times on social media in the past few days (you can find a collection of the funniest Bernie posts in this article). And on top of it, Sanders’ team has double down on positioning by creating merchandise and selling it to support Meals on Wheels.

There is nothing better than great marketing, whether it is intentional or not.

Would you take it?

FabrizioLeave a comment

Are you into leadership because of the power, the role, the status, or because of the challenges, the responsibility, the people that allow you to lead?

It seems like a trivial question, and the answer is probably, for most, somewhat in the middle.

But I can’t count the leaders who stop at the prestige and forgo the difficult part.

What if we would start presenting promotions into leadership roles in a different way? And so, instead of saying.

You did well so far, here is a promotion, a new title, and a salary raise.

We would say.

You did well so far. Here is a chance to take this team and make it awesome, to listen to their ideas and ensure the ones that make sense get developed and the others are put on hold (perhaps forever), to raise their engagement with the company and their role even in the face of bad news – especially in the face of bad news. Do you take it?

Managers do really need to start thinking at leadership in a different way, otherwise it will continue to be the professional graveyard of people with monetary and status ambitions.