The only way to get people to share their ideas, their thoughts, their feelings, their problems, their feedback, is for you to shut up.
If you keep talking, they will stop thinking. If you interrupt them, they will give up trying. If you go first – particularly if you are in a position of power – they will just repeat what you said.
To get people to open up you have to willing to give them space and just listen.
Every person is a possibility. Every person is many possibilities.
There are different paths you can take, different journeys you can loose yourself into, different decisions to make. The person you are today is probably not the person you will be tomorrow and certainly only one of the many different persons you could have become.
In this wealth of options, you can end up moving from one to the next. Or you can make an intentional choice, stick with it, and always keep in mind a couple of principles: this is what’s better for me and this is what’s better for the people I care about.
No matter how fantastic an idea is, how relevant it is, how sure you are you are never going to forget it and you will keep improving on it.
In the busyness of the day, the idea will most likely fly away.
If you ever want to achieve something meaningful (for you), take the habit of writing things down.
It makes a difference.
You don’t always have an answer, you don’t always know what to do, you don’t always understand what is happening.
The trick is not to try to fake it. Not to try to escape it.
If you can just stay with the feeling for a while, what you need will come.
Confidence is about being at ease with uncertainty, without wanting to get rid of it at all costs.
You don’t have to tell, to explain, to convince, to persuade.
You just have to listen, understand, and play back.
That’s copywriting.
Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the heart of millions of people, and focus those already existing desires onto a particular product.
Eugene Schwartz, Breakthrough Advertising (1966)
P.S.: Thanks Katelyn Bourgoin for sharing this in the first place.
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