Tag: empathy

Walls

FabrizioLeave a comment

We only see our side of the story.

That’s why when we go to someone with something that’s important for us, that becomes urgent.

That’s why when we read through an email we only notice the parts that confirm what we already know.

That’s why when we find new evidence we are sure that’s the one that will convince everybody.

And that’s also why we should be extremely careful when giving judgements, passing sentences, and building walls.

The target is to be convinced (of your values, your purpose, your views) and open (to other perspectives and versions) at the same time.

Can you do that?

The overall journey

FabrizioLeave a comment

Are you proud of your overall journey, so far?

That is to say, if you look back at some crucial points in your timeline, do you have a narrative to bind them together in a way that makes you proud?

Forget about the latest missteps, the most recent failure, the bad period, the negative feedback, the missed goal. Keep your eyes, instead, on the overall journey.

Are you proud of it?

Personal and personally

FabrizioLeave a comment

There is a thin difference between making it personal and taking it personally.

When you make something personal it’s a sign that you care about it. It means that, whatever the outcome will be, it will along a part of you. It’s about giving a shape to something that would not be the same were you not involved. It’s affirming your identity through your work.

When you take something personally, on the other hand, it’s a sign that you care about you. You are assuming that you are the focus on the conversation, which is perfectly normal to assume, but is often untrue. It’s about taking a part of something that is going on to justify your behaviour. It’s affirming your identity through the work of others.

It’s a thin difference and an important one.

Seeking themselves

FabrizioLeave a comment

Why should people follow you?

Why should they comment on your social media posts, subscribe to your newsletter, download your latest research, share and spread your word?

As a marketer, if you are not constantly asking yourself this, you will not succeed.

Also, if your are answer is, “to become a new lead”, you will not succeed.

People are not out there seeking you. They are out there seeking themselves.

Not possible

FabrizioLeave a comment

It’s not possible is a sentence that should always make you alert.

Certainly, somebody must have said it’s not possible for any of the things we today take for granted. It’s an easy way to safeguard someone’s own experience, to avoid facing possible shortcomings, to retain power.

And challenging it’s not possible does not mean that everything is possible. It just means that you are open to a different world and you are seeking a more thorough explanation about why that should not be achievable.

It’s the way of change.