You can’t start with great.
You might start with average, decent, ok. Or more often, you will start with poor, näive, ineffectual.
And that’s where you will have to continue from. One step after the next. From horrible to passable, from decent to respectable, from good to fantastic.
You can’t start with great.
You can, though, end with legendary.
Motivation, inspiration, and creativity are resistance in disguise.
If you wait to be motivated to start going, you won’t get far.
If you wait for inspiration to struck before doing meaningful work, you’ll soon be out of a job.
If creativity is what you seek when sitting down to write, the page will stay empty most of the time.
There is nothing sudden in people’s achievements, no overnight success will surprise you.
Go do what you are supposed to. Every day.
Free stuff is not easy to give away online, and that’s true for second hand clothes as it is true for learning programs.
It’s probably because the buyer does not perceive any value. It’s easy enough to raise one’s hand and say “I am in”. But as soon as life gets in the way, something that is free is just not worth any hassle.
If you have something you need to get rid of, or an idea you are proud of and want to spread, that’s something to take into account.
For as counterintuitive as it might sound, free is not always the best bargain.
The impulse to control, dictate, micro-manage is strong.
We just have to think carefully at what happens when we do it.
Example: a colleague is planning to send out an important email. You submit to the impulse and ask to review it first. The colleague obliges and shares a draft with you. You once again submit to the impulse and, since you do not really have time for this, give them some broad feedback about tone of voice and points to make. They edit the draft and send it back. For the third time, you submit to the impulse and go deep with comments, edits, and formatting. They end up sending your version.
The results.
That is a lot of negativity spread around just because you once sent out an email that – in that particular context – turned out to get a pretty positive response.
You have a good product, some customers, and then you start losing opportunities because they say you are too expensive.
Two options.
You cut the prices (discounts, special offers, etc. fall into this same category). It’s a risky game, of course everybody else can follow you there.
You work on perceived value. And you can go about it like this.
Cutting prices is short-term (and short-viewed), working on perceived value takes resources and time.
The sooner you start working on 1, 2, and 3, in parallel, the better positioned you will be to ask the price you want.
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