Tag: communication

Your winning way

FabrizioLeave a comment

This way of doing marketing does not work for everybody. In fact, it probably would not work for your company.

But it works for Balsamiq.

I guess the point of this story is the following.

Before jumping into a funnel carousel, before starting to talk about MQLs, SQLs, and SAOs, before paying an agency to figure out your business model and your brand, before running around optimizing the optimizable and hacking the hackable. Take a deep breath.

Find a way that works for your customers and for your business. A way that reflects your values, your purpose, the change you want to see in the world. A way that you are proud to promote, that your leadership is proud to promote, that your employees are proud to promote. A way that lets you build a sustainable business where you and your team are the ones defining success.

There is no other way. It’s your winning way.

One story

FabrizioLeave a comment

When all you hear is one story, that one story is going to be your reality.

This is what happens to all of us, more often than we like to admit. It happens when we get stuck in a bias. It happens when we feel everything is wrong. It happens when we are sure we will succeed this time. It happens when others are an unknown “they”.

We need to make an effort to be listening to at least a second story. And then a third, a fourth, a fifth ..

The fact is, nowadays there is no excuse for us not to do that with intention.

About to escalate

FabrizioLeave a comment

When a situation is about to escalate, be ready to do two things.

First, be ready to have a difficult conversation face to face. You can’t send an email, you can’t text, you can’t use the chat. In certain circumstances, you may still be able to use the phone, but be prepared when possible to meet face to face (or camera to camera in today’s world).

Second, be ready to concede. You will not get out of it if you put your foot down, if you want to win it all, if you are not open to be proven, at least in part, wrong.

But before that, how do you know a situation is about to escalate?

You feel it. You understand something is not right when you feel you are getting agitated, when you sense that being right is becoming more important than the outcome, when any minor event gets charged of unrealistic importance. So much so that you have to tell somebody or do something right away.

You have the power to defuse such incredibly dangerous situation, do not get sucked into them.

The first question

FabrizioLeave a comment

If you have an idea to spread, a change you care to see happening, a product to market, the first question should not be “where is my audience?”.

The first question should be “who is my audience?”.

It is a shift in perspective.

From desperately moving from one channel to the next (and mastering none), with messages that are ineffective (because they are either about you or they aim to appeal to too many), to already knowing where you will be tomorrow.

It is the way to become master of your own future.

Many call it strategy.

The real challenge

Fabrizio1 Comment

Sometimes a genuine laugh and a little openness can make us feel on the right track once again.

And if that works for us, we can be sure it would do miracle for others as well. When you put kindness and honesty out there, the effects compound, and the return transcends your personal boundaries.

We all seek connection in what we do.

Funnily enough, the real challenge is often to be the first offering it.