This is a mantra worth reminding, as marketers seem to forget it all the time.
No one wants to hear about your product.
And there are beautiful examples of what can be achieved when this becomes an assumption underlying your content strategy.
It also works, by the way.
Acceptance is not about understanding and appreciating that the world (your friends, acquaintances, family, colleagues, your context, your work, your environment, your company) is wrong, and then spending your life complaining, regretting, plotting.
Acceptance is about understanding and appreciating that the world merely is.
What is around you does not change, it is the degree to which you attempt to cling to it that makes all the difference.
If you have to be bold about one thing in life, be bold about picking yourself.
The time of waiting for others to pick us is over. Bosses, teachers, examiners, recruiters are nowadays just as powerful as we let them.
Be the one to pick yourself instead.
To do what you are passionate about. To do it consistently. To do it in line with your values. To do it for the rewards you decide matter. To do it wherever, and for whomever, you choose to do it.
It is scary, and it is powerful.
Let’s go.
You have spent resources improving your product with features analysts said are necessary in your category.
You have hired hundreds of new employees and built an organization that can sustain higher revenue.
You have rolled out a new tool because the old one was clunky and not providing enough flexibility.
You have gone all-in on that campaign because your experience and guts told you that was the right thing to do.
You have increased your marketing spend to better feed sales pipeline, investing in ads that interrupt people and are clicked only by robots.
You have changed your management team because the targets were not met.
And in the meantime, out there a potential customer is still wondering how to fix the issue your product is supposed to solve.
The distance between what happens within companies and what happens in the market is often shocking. Organisations and the people they are supposed to serve play in different fields, sometimes in completely different sports. The only way to fill such gap is to religiously do two things over time: figuring out who your customer is and understanding their world better than they do.
It is a strategy, not a tactic. And for this reason the distance continues to grow. And grow. And grow.
Your boss is not appreciating your work as they should.
That colleague of yours never invites you to important meetings.
Your family does not grant you enough time to cultivate your passion.
The company you want to work for did not answer your application.
Recruiters in your area are simply looking for a different profile.
Customers do not get what your product can do for them.
They probably are.
But the point is, what can you do to change that?
Do you have a problem with authority you can work on? Do you struggle to build relationships with peers? Can you have a conversation with your family to explain why your passion matters to you? Are there skills or holes in your experience that prevent you from being called back when you apply to jobs? Can you do a better job at understanding the people you serve?
Blaming it on the others is an easy escape, one that often gets us stuck. So, what is truly holding you back?
You've got this 