Tag: change

The marketer’s dilemma

FabrizioLeave a comment

Got an interesting newsletter from Peep Laja at Wynter.com this morning, that got me thinking of the marketer’s dilemma.

If a marketer does boring and safe, nobody will object. If they do as it’s always been done. If they use terms like productivity, efficiency, streamlined, best-in-class, seamless. Even when every one at the table has a different understanding and a different experience of what those terms mean, nobody will object. Because who is going to stand up and say “what is productivity?”.

If a marketer does specific and unusual, on the other hand, everyone will panic.

Of course, boring and safe will bring you nowhere, because boring and safe is what 94.97% of companies do. So, the marketer’s dilemma is really between being accepted among their peers in the short term and being well received by the market in the long term.

It is a difficult choice.

Use what you want to run from

Fabrizio1 Comment

Your boss who seems so confident is afraid too.

The colleague who has always something relevant to share is anxious too.

That speaker you love for the way they thrill the audience is nervous too.

The successful entrepreneur you are reading about is worried too.

The point is not making fear, anxiety, and the like go away. The point is using them to your advantage. Can fear push you to get out of your comfort zone and see what is out there? Can anxiety help you run through different scenarios and find them not as scary as they initially seemed? Can nervousness be the reason why you practice one more time? Can worry fire up a need to consult different perspective without getting stuck?

Make the most of what you have, even when at first it seems like something you just want to run away from.

To mentor

Fabrizio1 Comment

You do not have to be a master to mentor. You do not have to be the best at what you do, neither you need to be an expert in what you do. You might have a passion, but that is just a like most of the time. You might feel competent and knowledgeable, but if you are completely honest that’s probably not how you feel in most cases.

If you believe any of the above is necessary to mentor, you are telling yourself a false story, you are giving up to resistance, you are pushing back something you would genuinely benefit from.

To mentor, you merely need to have experience and to be willing to give it away.

And when that is the case, you can start mentoring now. You will get back everything you put in. And more.

Bad bosses

Fabrizio1 Comment

Do employees quit bad bosses?

As a matter of fact, they do.

And they do quit organizations that provide inadequate training and promotional opportunities, bonuses, and non-cash benefits, that foster (willingly or unwillingly) a negative climate, that assign insignificant tasks, or repetitive tasks, that do not leave enough autonomy, that do not give enough support.

The fact is, there is quite a lot that an organization and its leadership can do to prevent people from leaving. And considering the cost of voluntary turnover, the sooner they get to it, the better.

Discipline and compassion

Fabrizio1 Comment

I love how this article by Brad Stulberg sums up many of my thoughts and beliefs around practice and awareness.

The relationship between self-discipline and self-compassion is reciprocal. One feeds the other and we need to find a way to keep them in balance.

It’s the only way to avoid getting stuck.

It’s the only way to do meaningful work.