Tag: change

Lazy adjectives

Fabrizio1 Comment

A pervasive offering is not going to make you win.

A best-in-class solution is a fake promise.

Seamless integration with other tools is a given.

An optimized tool to increase productivity is just not enough.

A customer-driven way to increase leads is meaningless.

Unless it is to describe something that’s truly making you stand out, avoid using adjectives in your copy. Their use is inflated and they do not add any meaningful hint at the value you deliver.

They are a lazy shortcut.

Take the time to explain instead. In as little words as possible. In a clear language. In words your audience can relate to (and other audiences can’t).

Do the work.

Seek outliers

FabrizioLeave a comment

If you seek change, looking at what the person sitting next to you is doing won’t help much.

At best, it will make an easy excuse to use when you want to fall back to your old habit.

Go as far from the mean as you can, instead. Learn about what’s been tried a few times only, about what’s new, about what’s not been tested yet.

Seek outliers.

That’s the path to change.

Prepare the ground

FabrizioLeave a comment

Prepare the ground for your team to shine.

Ask them. Even better, listen to them. Watch them and understand them. Then, set out to do what leaders are responsible for.

Your success is measured by the success of those that call you boss.

Small is your buddy

FabrizioLeave a comment

Start from small.

A little thing that bothers you just a little. Something you want to change. Something you want to try. Something that’s been on your mind for a while.

Something small.

We often fail because we want to get to the end result right from the start.

We go on a diet, and we want the body we desire on week 1.

We start a blog, and we want an audience from day 1.

We land a new job, and we want to love it already on the first month.

We found a new company, and all we think about is to make it a unicorn.

Start from small instead. Break the big achievement down into small, if you need.

Small is your buddy.

Less scary

FabrizioLeave a comment

Fear is irrational. Pretending to reason when fear kicks in is pointless.

What we can do is keep in mind that fear is one version of reality. Not the nicest one. Not the most realistic one. Just one of the many that are possible at any given time.

When you put fear in this context, things will slowly become to look less scary.