The camel

Episode nine of the second season of Parks and Recreation presents a plot that many will find familiar.

The boss wants to win a competition and calls for the whole team to come up with ideas. Despite the general disengagement, each one of them presents a proposal; and when failing to agree on which one to put forward for the prize, they come together and combine them all into one. The result is a camel – in the sense of a horse designed by committee – that leaves them with slim chances to win, and yet it is a team effort. Unsatisfied and driven by possible reward, the boss calls the external consultant, who comes up with something that would most likely take the first prize. While further disengaging the team.

The point is that it is more important to achieve something together, anything really. This is how team, morale, and bond are built.

There are very few circumstances when winning matters more then the way you compete. Very few.

Possibly none.

False dichotomies

Two reasons why many arguments fail to move the conversation forward and develop the relationship – from the beautiful book by Steven Pinker, The Sense of Style.

  1. We approach the argument as if it were a dichotomy. Black or white. Right or wrong. Good or evil. For as much as this is convenient to survive, it is not a great representation of how things actually are. And it is certainly not a path to understanding.
  2. We make it personal. It is rarely about finding the truth or the better course of action. It is about beating your opponent. Who is motivated by the wrong values, less intelligent, and not as refined.

When we avoid falling into these traps, we find the place for learning and growth.

Arguments should be based on reasons, not people.

Steven Pinker

The receiver

In University, I was taught that communication, in its most basic form, is the cooperation between a sender and a receiver to get a message through a shared environment.

And while that certainly holds true still today, I am more and more convinced that in business, communication is in the hands of the receiver.

Think about marketing: the receiver is forced through a myriad of messages and decides what to dedicate attention to in a matter of seconds. Think about internal communication: the receiver can call bullshit on any message management is sharing if that does not reflect their day-to-day experience. Think about presentations: the receiver is so fed up with bullet points and animations (particularly after one year of virtual meetings) to the point they can check emails or write a report while you are struggling to make a case.

The receiver is central in any form of corporate communication.

And the fact that we spend so little time trying to figure them out is the most widely overlooked device a professional has to leverage to get their messages through.

The sum of small things

We all like a hero story, and a very heroic idea is that our lives, our careers, our relationships (and sure, also our marketing efforts) will be memorable because of a few big moments.

There are two problems with this approach.

First, it sets a waiting attitude. We wait for something to happen, and even when we intentionally work to make it happen, the focus is always on that wonderful moment that will magically fix everything else.

Secondly, it makes us stop caring about the small things. The idea is that details or small items do not matter because they will not make an impact.

*This is, by the way, also the reason why we say yes so often. We measure the social downside of saying no against the tiny effort of saying yes to a short meeting, a tiny task, a small favour. While actually we should measure that against the long-term accumulation of small things that prevents us from achieving anything.*

It is the sum of small things that gives purpose and meaning.

And small things are here and now.

Be ready to embrace and protect them.

One story

When all you hear is one story, that one story is going to be your reality.

This is what happens to all of us, more often than we like to admit. It happens when we get stuck in a bias. It happens when we feel everything is wrong. It happens when we are sure we will succeed this time. It happens when others are an unknown “they”.

We need to make an effort to be listening to at least a second story. And then a third, a fourth, a fifth ..

The fact is, nowadays there is no excuse for us not to do that with intention.