We got accustomed to thinking that technology, whatever technology, as long as it's shiny and new, will eventually solve a problem. As a result, we have lost the ability to focus on the problem - though someone might argue whether this ability has ever been central. If left to itself, technology will not amicably and … Continue reading The magic of technology
A number of things a useful AI could take care of in place of the fallible human. Understand that tomorrow is a bank holiday and suggest that you turn off an alarm set for weekdays. Read from a list of favourite sites and actually recommend content from such sites. Organize the notes you have taken … Continue reading Take AI down to earth
I can find all the praises for your product or service easily. I can talk to one of your reps in minutes. If I prefer so, your chatbot will guide me to the content most relevant to my situation. I can painlessly answer a survey to help you improve your website, and with one single … Continue reading A whole lot more
The inability to listen. The idea that by interrupting and telling your story people will be amazed. The practice of segmenting into hundreds of small niches to feed them whatever they want today. The ideas of optimization, hacking, ranking, fans and followers. The belief that data is better than interactions. The effort to second-guess needs … Continue reading What marketing is not
Tripadvisor has made the news today for an unpleasant story about women behing sexually assaulted in hotels that are reviewed on the website. The article is missing a lot of important information, yet there are a couple of points worth making regarding web platforms and the type of expectations users have. First of all, what … Continue reading When free and everything are the norm
The problem with Artificial Intelligence and Machine Learning, at the moment, is a problem of use, not of technology. Companies mainly implement AI in their products and services to maximise economic results, and they fail (mostly) to actually deliver value to their users. Take the advertising industry, for example. AI and ML are used by … Continue reading Why is AI assuming to know us?