The inability to listen. The idea that by interrupting and telling your story people will be amazed. The practice of segmenting into hundreds of small niches to feed them whatever they want today. The ideas of optimization, hacking, ranking, fans and followers. The belief that data is better than interactions. The effort to second-guess needs … Continue reading What marketing is not
Tripadvisor has made the news today for an unpleasant story about women behing sexually assaulted in hotels that are reviewed on the website. The article is missing a lot of important information, yet there are a couple of points worth making regarding web platforms and the type of expectations users have. First of all, what … Continue reading When free and everything are the norm
The problem with Artificial Intelligence and Machine Learning, at the moment, is a problem of use, not of technology. Companies mainly implement AI in their products and services to maximise economic results, and they fail (mostly) to actually deliver value to their users. Take the advertising industry, for example. AI and ML are used by … Continue reading Why is AI assuming to know us?